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Understatement Underwear
Understatement Underwear: Redefining women's underwear with comfort, confidence, and sustainability. No underwires, padding, or itchy tags. Celebrating body acceptance and empowering women. Feel good, look good, do good.
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DTCetc’s Take
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Understatement Underwear is a Swedish brand that was founded in 2017 by Marie Stolt and Maria Lager. It was later joined by Yvet Malmveld, completing the founding team. Understatement is dedicated to redefining women's underwear and creating a world where women can freely express themselves and their bodies. Their mission is to make underwear that feels as good as it looks. Understatement Underwear focuses on comfort and confidence, getting rid of underwires, restrictive padding, and itchy tags without compromising on style and support. Their size range is XS-XXL, making it easy for customers to find their perfect fit. The brand celebrates body acceptance and does not retouch their models in photos and videos, embracing every curve. Understatement Underwear is committed to social and environmental responsibility, with 40% of their assortment made with sustainable fibers. Their manufacturing partners in Europe are female-run and certified for social and environmental compliance, sharing the brand's vision to empower women and work towards gender equality.
Understatement Underwear appeals to women who prioritize comfort and body acceptance, alongside style and support. Their inclusive size range and unretouched marketing approach resonate with those who seek a more realistic and positive depiction of women's bodies. Eco-conscious shoppers, feminists, and individuals looking to support women-led businesses might also find the brand attractive.
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Here's what shoppers have to say:
- Beautifully made underwear that is both comfortable and sexy.
- The bralette provides good support even for larger breasts and looks gorgeous.
- The whole shopping experience was seamless, with fast shipping and smart packaging.
- The material of the bikini is soft and feels good on the body.
- The brand celebrates women in all shapes and sizes, making customers feel great.
- The customer service is excellent, with prompt replies and issue resolution.
Cons
- The delivery took longer than expected and there was an issue with the address
- The quality of the bikini did not meet expectations and the material was different from what was shown on the website
- The customer service did not offer any compensation or refund for the issues
- The underwear did not fit properly and the return policy did not allow returns for certain items
- The sizing of the items was inconsistent and the return policy was not accommodating
- There was a lack of communication from customer service regarding returns
- The overall experience was disappointing and the brand will not be purchased from again
Understatement Underwear offers a variety of shipping options depending on the country. For domestic orders within Austria, Belgium, Denmark, Finland, France, Germany, Iceland, Italy, the Netherlands, Norway, Sweden, Switzerland, and the UK, customers can choose between UPS Standard, UPS Express, and local postal services. The shipping times range from 1-6 working days, depending on the method chosen. For international orders, Understatement Underwear offers UPS Standard, UPS Express, and local postal services. The shipping times for international orders vary from 2-7 working days, depending on the country and shipping method selected. It is important to note that due to certain circumstances, such as severe weather conditions or postal strikes, shipping may take longer than the stated times. Additionally, due to the impact of COVID-19, there may be delays in the international postal service that are beyond Understatement Underwear's control. The shipping cost varies depending on the country and shipping method chosen, and customers can see the actual cost at the checkout. Unfortunately, there is no information provided about any shipping deals or discounts for purchases over a certain price.
Understatement Underwear has a 14-day return and exchange policy. Customers can return or exchange products within 14 days from the day they receive their order. The products being returned or exchanged must be in the same condition as when they were received, with the original packaging and hangtags intact. However, panties, swimsuits, and bikini bottoms cannot be returned or exchanged due to hygiene reasons. To initiate a return, customers need to visit the return page on the website. There is no return label included in the order. Understatement Underwear advises customers to refer to their size guide to avoid the need for exchanges and returns. If a manufacturing defect is found in a product, Understatement will replace it with a new one. Any claims for damaged or defective products must be made within 7 days of receipt. The company does not provide information on the processing time for returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
70
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100
This brand offers products that are on the pricey side.
DTCetc Score
75
/
100
This brand offers products that are on the pricey side.
Target Audience
Comfort-conscious, body-positive, sustainable
Stereotype
Empowered
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
70
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100
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DTCetc Score
75
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100
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