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Pets — Eco-conscious

Because Animals

Because Animals is a pet food brand that offers cultured meat for cats and dogs. They prioritize the health of pets and the environment by providing a sustainable and ethical alternative to traditional pet food.

DTCetc Score
89
out of 100
01

The story

Because Animals is a pet food company that specializes in producing cultured meat for cats and dogs. The company recognizes the nutritional value of meat for pets, but also understands the devastating consequences of traditional meat production. For this reason, Because Animals is committed to making cultured meat to replace traditional slaughtered-animal meat for pet food. Their products include cultured rabbit for dogs and cultured mouse for cats, which are two of the most evolutionarily-appropriate foods for these companion animals. Because Animals' mission is to provide pet owners with a healthier, more sustainable, and ethical alternative to conventional pet food.

Who shops at Because Animals

Customers who prioritize their pets' health and the environment would appreciate Because Animals. They seek pet food that is free from contaminants and harmful chemicals while being environmentally sustainable and ethically produced. Because Animals aligns with these values by using sterile meat production processes that use less resources and cultured meat, reducing the number of animals slaughtered for food. They also provide a safe and comfortable habitat for animals for the rest of their natural lives.

100%
Direct-to-consumer
Pets
Category
02

The DTCetc bottomline

89
/100
Overall score
Quality85
Sustainability90
Value for money70
Category
Pets
Style
Eco-conscious
03

What customers say

Customers love
  • High-quality products
  • Environmentally friendly
  • Transparent sourcing
  • Supports animal welfare
04

Brands like Because Animals