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DTCetc’s Take
Popular Products
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Troop is a cocktail company founded in 2019 by CC and Reed, a married couple who are amateur bartenders and expert canners. Troop was created with the aim of changing the drinking culture by offering a new class of drinkers a fresh taste, honest ingredients, and a real drink to savor. Troop's cocktails are perfect for those who don't measure fun in shots but in belly laughs, and for those who want to have a damn good drink. With Troop, customers can expect to enjoy cocktails that are absolutely delicious, made with high-quality ingredients, and perfect for any occasion.
Troop customers are those who enjoy a fresh and delicious cocktail experience, prioritizing honest ingredients and a real drink to savor. They appreciate the brand's aim to change the drinking culture and offer a new class of drinkers a damn good drink for any occasion.
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Here's what shoppers have to say:
- Troop offers a great canned cocktail experience even for those who don't normally enjoy bourbon drinks or mojitos.
- The smaller size of the cans makes them convenient to bring to gatherings or park afternoons.
- Troop strikes the right balance across a number of fronts, serving as an alternative to seltzers, beer, and other ready-to-drink options, as well as a stand-in for homemade cocktails in a pinch.
- The more recent products have improved on flavor and freshness, making them a compelling product.
Cons
- The Troop beverages did not meet expectations in terms of carbonation and flavor intensity.
- While the transparency around ingredients is appreciated, the overall taste fell short.
- There is potential for improvement in future products, such as the Troop Gin Spritz.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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75
This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
78
/
100
This brand offers products that are on the pricey side.
DTCetc Score
83
/
100
This brand offers products that are on the pricey side.
Target Audience
Entertaining cocktail lovers
Stereotype
Entertainer
Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
78
/
100
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DTCetc Score
83
/
100
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