Troop

Troop is a cocktail company founded in 2019 by CC and Reed, a married couple who are amateur bartenders and expert canners. Troop was created with the aim of changing the drinking culture by offering a new class of drinkers a fresh taste, honest ingredients, and a real drink to savor. Troop's cocktails are perfect for those who don't measure fun in shots but in belly laughs, and for those who want to have a damn good drink. With Troop, customers can expect to enjoy cocktails that are absolutely delicious, made with high-quality ingredients, and perfect for any occasion.

Troop customers are those who enjoy a fresh and delicious cocktail experience, prioritizing honest ingredients and a real drink to savor. They appreciate the brand's aim to change the drinking culture and offer a new class of drinkers a damn good drink for any occasion.

• Troop offers a great canned cocktail experience even for those who don't normally enjoy bourbon drinks or mojitos.
• The smaller size of the cans makes them convenient to bring to gatherings or park afternoons.
• Troop strikes the right balance across a number of fronts, serving as an alternative to seltzers, beer, and other ready-to-drink options, as well as a stand-in for homemade cocktails in a pinch.
• The more recent products have improved on flavor and freshness, making them a compelling product.

• The Troop beverages did not meet expectations in terms of carbonation and flavor intensity.
• While the transparency around ingredients is appreciated, the overall taste fell short.
• There is potential for improvement in future products, such as the Troop Gin Spritz.