CPG — Entertainer
Troop
Troop is a cocktail company that offers high-quality, delicious cocktail mixes perfect for entertaining. Made with honest ingredients, Troop is perfect for those who measure fun in belly laughs, not shots.
DTCetc Score
83
out of 100
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The story
Troop is a beverage company that produces alcoholic drinks. The brand positions itself for drinkers who prioritize quality and experience over quantity.
Who shops at Troop
For drinkers who value delicious beverages and meaningful social moments over high-volume consumption.
100%
Direct-to-consumer
CPG
Category
02
The DTCetc bottomline
83
/100
Overall score
03
What customers say
Customers love
- Focuses on quality beverages rather than shots or high-volume drinking
- Emphasizes meaningful social experiences and conversation
- Targets drinkers who want to enjoy drinks for taste
Troop return policy
Returns and refunds are not accepted except in cases of lost or damaged packaging or products. Customers with issues should contact reed@drinktroop.com.
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