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CPG — Hipster

Strange Love

Indulge in the unique and flavorful non-alcoholic drinks from Strange Love. With a focus on innovation and premium ingredients, this brand offers low-calorie options and exciting new flavors. Found in some of Australia's best establishments.

Strange Love
DTCetc Score
65
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

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The story

Strange Love is a unique brand that was founded in 2012 by a group of individuals who wanted to create exciting and interesting non-alcoholic drinks. Their mission was to provide drinks with big flavors and great packaging that didn't taste like the typical soft drinks. Strange Love's first product, an Organic Ginger Beer Energy Elixir, was released in 2013, and it quickly gained a huge following due to its intense ginger flavor. The brand continued to innovate by adding flavors like Smoked Cola, Bitter Grapefruit, and Blood Orange & Chilli to their range. They also released a Premium Mixer Range in 2016, just as the Craft Spirits industry was exploding. Strange Love's passion for making interesting drinks with exceptionally good ingredients has earned them a place in some of Australia's best eateries, wineries, distilleries, hotels, dive bars, and premium retailers.

Who shops at Strange Love

Strange Love patrons are individuals who enjoy non-alcoholic drinks with unique flavors and great packaging. They appreciate the brand's commitment to using exceptionally good ingredients and offering a diverse range of exciting beverage options.

Strange Love
100%
Direct-to-consumer
CPG
Category
03

The DTCetc bottomline

65
/100
Overall score
Quality80
Sustainability60
Value for money50
Category
CPG
Style
Hipster
04

What customers say

Customers love
  • Not too sweet, not too bitter, making it a favorite for some.
  • The lemon squash has a nice flavor and is not overly sweet.
  • Some customers love the mandarin flavor and consider it their favorite.
  • The flavor is excellent, not too sweet, and has a good kick to it. It pairs well with Jamesons.
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Popular products

Shop the range ↗

Strange Love shipping policy

Free shipping over $50

Strange Love is a brand that delivers its products all across Australia. They offer free shipping on orders over $50 to VIC, NSW, ACT, and QLD, with the same offer available for orders over $150 to NT, WA, and TAS.

Strange Love return policy

Strange Love's return policy is in accordance with the Australian Consumer Law. Customers are entitled to a refund or exchange if the purchased item is faulty, damaged, wrongly described or breaches a consumer guarantee. Proof of purchase must be presented to obtain a refund or exchange. The company offers free outbound shipping, but customers are responsible for returning the goods to StrangeLove Beverage Co's warehouse located in Collingwood, VIC. Refunds are processed within three business days after the product has been received at the warehouse. Customers cannot change or cancel an order after it has been placed, but the company will try to accommodate requests if the order has not been dispatched.

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