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Soko
Soko is the brand for women who want a comfortable and enjoyable bra shopping experience. With comfort-first products and a focus on real women representation, Soko offers bras that are both stylish and empowering.
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DTCetc Score
Brand Tags
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DTCetc’s Take
Popular Products
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Soko is a bra brand that was founded in the year 2018 by a team of passionate individuals who wanted to revolutionize the bra shopping experience. Soko believes that buying bras should be a comfortable and enjoyable experience. They offer comfort-first products that you'll feel good in every day of the week. Soko also promotes real women representation that's not oversexualized, and they've bid farewell to pushy salespeople and awkward fitting room moments. With Soko, customers can enjoy a reimagined experience that actually makes bra shopping fun. Their founder's vision was to bring joy to the bra shopping experience and make it fun, relatable, and empowering. Soko is committed to providing bras that are both comfortable and stylish, so customers can feel confident and beautiful every day.
Soko customers are those who seek a comfortable and enjoyable bra shopping experience. They appreciate comfort-first products and a brand that promotes real women representation without oversexualization. Soko's clientele likely consists of individuals who want to feel confident and beautiful every day with bras that are both stylish and comfortable.
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Cons
Soko is currently only shipping within Malaysia, but has plans to expand in the future. Deliveries to West Malaysia typically take 3-5 business days, while deliveries to East Malaysia can take 5-7+ business days. Unfortunately, customers cannot edit delivery information once an order is placed, but Soko can make changes to certain details as long as the package has not been picked up by the delivery partner.
Soko offers a 14-day return policy from the delivery date for unused, unwashed, unworn items with original tags attached. Returns for store credit are free, but customers returning items for cash refunds are responsible for the shipping fee, which will be deducted from the refund. The company reserves the right to deny any return that does not comply with their policy, and denied returns will be shipped back to the customer. Final sale items such as the bra wash bag are not eligible for return under any circumstances.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
77
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100
This brand offers products that are on the pricey side.
Target Audience
Comfort-seekers, empowered women, realistic representation
Stereotype
Comfort-seeker
Pricing Rating
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Sustainability Score
80
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100
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Quality Score
85
/
100
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DTCetc Score
77
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100
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Adore Me
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Speciality
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Naja
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Tiger Mist
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True & Co
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32 Degrees
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BLANQI
BLANQI is a functional apparel, intimates, and accessories brand founded in 2017 by best friends Valerie Darragh and Sabrina Melarti. It provides chic, breathable, and supportive solutions for pregnant and post-partum bodies, and has been featured in major publications such as Women's Health, Glamour, and New York Magazine. BLANQI offers a range of supportwear, from tanks to leggings to jeans and tops, with sizes XS-3X. It is dedicated to supporting mothers and offers advanced features such as 360-degree support and pockets.
CDLP
CDLP is a luxury essentials brand that's revolutionizing men's underwear and swimwear. Their consciously constructed products are made from innovative, future-oriented materials like Lyocell and Econyl®. CDLP is committed to sustainability and constantly innovating their products for modern, eco-conscious men.
Speciality
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