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DTCetc’s Take
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Served was founded in 2019 by Ellie Goulding, and brothers Dean and Ryan Ginsberg that offers a fresh take on ready-to-drink cocktails, with a focus on quality ingredients and great taste. Served's pre-mixed drinks are delicious and refreshing, without the added sugar and high calories found in many other options. The company uses only the best naturally and sustainably sourced ingredients and premium spirits, and never uses any artificial flavours, colours or sweeteners. Served is committed to full ingredient and nutritional transparency, as well as carbon labelling, so customers can make informed choices about what they are drinking.
Served customers are individuals who enjoy ready-to-drink cocktails that prioritize quality ingredients, great taste, and lower sugar and calorie content. They value transparent labeling, sustainable sourcing, and natural flavors without artificial additives. Served's clientele likely consists of people looking for delicious, guilt-free beverages that suit modern lifestyles.
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Here's what shoppers have to say:
- Best seltzer with strong fruity flavor, low cal, vegan, all-natural ingredients, and environmentally conscious
- Drinks were delivered quickly, refreshing, and made with wonky fruit
- Great value on 12FOR12 with great flavors, refreshing, and suitable for people who don't want too much alcohol
- Excellent refreshing drink during the day and night, perfect with a shot of Grey Goose
- Delicious drinks with the right amount of alcohol, fresh and natural taste, portion-controlled cans, and delivered in suitable packaging
Cons
- Deceptive advertising: Some customers have reported receiving fewer products than advertised or not receiving the promised deal.
- Lack of flavor: Some customers have found the drinks to be lacking in taste, with some flavors being barely noticeable.
- High cost: Some customers have found the drinks to be too expensive for the quality and taste.
- Poor execution: Some customers appreciate the concept of low-calorie drinks, but have found the execution to be lacking in terms of flavor and overall quality.
Served offers a shipping policy that dispatches all items in stock within 1-2 business days of placing an order. However, if an order is out of stock, the customer service team will contact the customer. Shipping times vary depending on the delivery address, and estimates are given by the couriers. Delivery times may be longer during bank holidays, national holidays, and peak seasonal shipping periods. Currently, Served only delivers to UK Mainland and Northern Ireland, with free delivery on all UK orders. Northern Ireland delivery is charged at a standard rate of £6.95.
Served offers customers the option to return any unopened items within 30 days of delivery for a refund. Customers must follow the instructions outlined in their Returns Policy to initiate a return. It is important to note that any opened items cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
82
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100
This brand offers products that are on the pricey side.
Target Audience
Health-conscious cocktail lovers
Stereotype
Health-conscious
Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
80
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100
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DTCetc Score
82
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100
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