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CPG — Health-conscious

Served

Served, founded by Ellie Goulding and the Ginsberg brothers, offers refreshing, low-sugar cocktails with natural, sustainably sourced ingredients. Enjoy guilt-free sips with full transparency and premium spirits.

www.serveddrinks.co.uk ↗ ★★★★★ 4.8 via on-site widget
Served
DTCetc Score
82
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Served makes award-winning premixed cocktails in cans and hard seltzers. Their cocktails are made with 100% natural ingredients and a double measure of premium spirit, while their hard seltzers combine premium vodka, real fruit, and sparkling water.

Who shops at Served

For consumers over 18 seeking ready-to-drink cocktails and hard seltzers.

Served
100%
Direct-to-consumer
CPG
Category
03

The DTCetc bottomline

82
/100
Overall score
Quality80
Sustainability80
Value for money70
Category
CPG
Style
Health-conscious
04

What customers say

4.8 Summarized from verified reviews via on-site widget

"Gorgeous flavour and super fast delivery from the site"

Customers consistently praise Served's cocktails for excellent taste, fast delivery, and quality, with strong appreciation for their sustainability practices.

Customers love
Delicious, high-quality flavor
Fast delivery
Competitive pricing
Wonky fruit sustainability initiative
745
Verified customer reviews via on-site widget
16
Products tracked by our nightly sync
05

Popular products

Shop the range ↗

Served shipping policy

Free delivery on all UK orders over £30. Specific shipping times and methods are not detailed in the provided text.

Served return policy

30-day return window

Items can be returned within 30 days of delivery for a refund if unused and in original condition. Items must be sent back in original packaging; returns without original packaging are not refunded.

06

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