Ruby

Ruby is a brand passionate about the hibiscus flower's rich history. Their ethically sourced hibiscus-based beverages are free from additives and closest to hibiscus iced tea. Explore the diverse history of hibiscus with Ruby.

Category
CPG
Specialty
Socials
75
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Organic

DTCetc’s Take

About Ruby

Ruby is a brand that is passionate about the hibiscus flower and its rich history. Founded by a team of experts, Ruby offers a range of hibiscus-based beverages that are made from ethically sourced hibiscus sabdariffa from Burkina Faso. Their products are free from additives and are closest to hibiscus iced tea. Ruby takes pride in being a part of the long and diverse history of the hibiscus flower and invites customers to learn more about the amazing variations of this global plant.

Who Shops At Ruby

Ruby customers are individuals who enjoy the refreshing taste of hibiscus and are interested in the rich history behind the plant. They appreciate ethically sourced hibiscus products free from additives and value the pure, natural flavor of hibiscus iced tea. Ruby's clientele likely consists of people who want to explore the diverse history of the hibiscus flower and incorporate its refreshing beverages into their daily lives.

What customers love about Ruby

Here's what shoppers have to say:
  • The grape-flavored Ruby is a perfect midday treat, transporting the reviewer back to their childhood
  • The packaging of Ruby's products is fun and enjoyable
  • Ruby's products are sugar-free and delicious
  • The canned sparkling beverages are particularly enjoyable, but all of Ruby's products are great
  • The new fuji apple flavor is the best and the unsweetened tea is a super healthy drink
  • Ruby's products are refreshing, low calorie, and have no added sugar
  • The unsweetened tea has a strong taste, but is a super healthy drink
Cons
  • The taste is too tart and lacks sweetness.
  • The flavor is subtle and natural but lacks depth.
  • There is a strange smell that some may find off-putting.
  • The small bottle size may not be enough for some consumers.

Ruby's Shipping Policy

Ruby offers free shipping for orders placed in the US, except for orders shipped to Alaska, PR, or Hawaii. Orders are shipped within 2 days after the order is placed, and orders placed after 4AM EST on Thursday will be shipped the following Monday to avoid holding cases in a shipping warehouse over the weekend. The brand uses 3-4 day shipping to ensure customers receive their products as soon as possible.

Ruby's Return Policy

Ruby has a return policy in place for damaged bottles. If a customer receives a damaged bottle, they must take pictures immediately and contact Ruby at orders@ruby.fun to receive a replacement case. If the bottle was received as a gift and there is an issue with breakage, Ruby can either replace the bottle or refund the cardholder of record.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
79
/
100
This brand offers products that are on the pricey side.
Target Audience

Hibiscus enthusiasts

Stereotype

Hibiscus-lover

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
75
/
100
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DTCetc Score
79
/
100
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Ruby on Socials

View this profile on Instagram

Ruby (@Ruby) • Instagram photos and videos

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