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Rally is a purpose-driven beer company founded by a team of passionate sweat enthusiasts who believe in the power of living a balanced active lifestyle. Rally offers a range of functional beers designed to align with the values of their customers, integrating functional ingredients to keep them on track. The company is committed to making a positive impact in the places and communities where they live, work, and play through their philanthropic arm, Rally for Good, which focuses on environmental conservation, health, and building community. Rally is perfect for any occasion, whether it's at the trailhead, après ski, or at the end of a long run, where customers can be present with friends, spread kudos, and celebrate their wins.
Rally customers are active individuals who believe in living a balanced lifestyle and enjoy functional beers that complement their values. They appreciate the brand's commitment to making a positive impact on the environment, health, and community-building initiatives. Rally's clientele likely consists of people who want to celebrate their active pursuits with friends while enjoying a purpose-driven beer that supports their lifestyle.
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Here's what shoppers have to say:
- Rally is a purpose-driven brand committed to making a positive impact on the environment, promoting health and wellness, and fostering an inclusive community.
- Their beer tastes great and doesn't leave you feeling weighed down or regretful the next day.
- Rally inspires people to get outside, move their bodies, and celebrate their wins, no matter how small.
- Their Rally for Good initiative is inspiring, and they focus on environmental conservation, health, and building community.
- Rally uses functional ingredients to enhance their beer's health benefits and promote an active lifestyle.
Cons
- The product selection could be improved
- The marketing approach may not appeal to everyone
- The packaging could be more environmentally conscious
- The branding may not be to everyone's taste
- The company's philanthropic efforts could be more hands-on
Rally ships out orders between Monday to Friday and customers will receive an email confirmation once the order has been shipped. Deliveries also take place between Monday to Friday with delivery hours between 8am to 5pm. During busy periods, deliveries may occur outside of these hours.
Rally offers a 30-day return policy for eligible items. To be eligible for a return, the item must be in the same condition as when it was received, unused, with tags and in its original packaging. Customers must provide the receipt or proof of purchase. To initiate a return, customers can contact Rally at hello@drinkrally.ca. If the return is accepted, Rally will provide a return shipping label and instructions on where to send the package. Damaged, defective, or incorrect items should be reported immediately upon receipt. Perishable goods, custom products, personal care goods, hazardous materials, flammable liquids, or gases cannot be returned. Sale items and gift cards are also not eligible for returns. Refunds will be issued to the original payment method once Rally has received and inspected the return. The processing time for refunds may vary depending on the customer's bank or credit card company.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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75
This brand offers products that are on the pricey side.
Sustainability Score
70
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100
This brand offers products that are on the pricey side.
Quality Score
76
/
100
This brand offers products that are on the pricey side.
DTCetc Score
77
/
100
This brand offers products that are on the pricey side.
Target Audience
Active, purpose-driven, community-oriented
Stereotype
Active
Pricing Rating
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Sustainability Score
70
/
100
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Quality Score
76
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100
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DTCetc Score
77
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100
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