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PRIME

https://drinkprime.com

PRIME is the underdog story turned beverage brand that's taking the world by storm. Founded by rivals KSI and Logan Paul, their focus on quality and taste is unmatched. Try PRIME Hydration for a taste that's both functional and delicious.

Category
CPG
Specialty
Drinks
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Organic

DTCetc’s Take

About PRIME

PRIME is a brand founded by rivals turned business partners KSI and Logan Paul in 2022. The brand was created to fill the void where great taste meets function, and their first product, PRIME Hydration, was launched to great success. Since then, the brand has continued to expand in retailers and reach new markets, all while formulating new products that their customers are sure to love. As underdogs, the founders are humbled by the process of creating a real brand and surpassing some of the biggest beverage companies in the world. With a focus on quality and taste, PRIME is a brand that truly believes the sky is the limit.
More about PRIME ->

Who Shops At PRIME

PRIME customers are individuals who appreciate great taste combined with function in their beverages. They are likely fans of the founders, KSI and Logan Paul, and value the brand's focus on quality and taste. PRIME's clientele likely consists of people who enjoy supporting underdog stories and believe in the limitless potential of the brand.
More about PRIME ->

What customers love about PRIME

Here's what shoppers have to say:
  • Users prefer PRIME over other brands like Kent due to its better performance and durability.
  • Customers are satisfied with the customer service provided by PRIME, even during initial hiccups.
  • Customers appreciate the easy monitoring of water usage and the absence of AMC with PRIME.
  • Customers are happy with the quality of water provided by PRIME and the absence of maintenance worries.
  • The subscription model of PRIME is appreciated by customers, along with the proactive annual maintenance provided free of cost.
  • Customers consider PRIME to be a good value for money, but some suggest reducing the monthly tariff.
  • Customers appreciate the next-gen, IoT-enabled features of PRIME
Cons
  • Poor customer service and support
  • Expensive compared to other options on the market
  • Inconsistent performance and reliability issues
  • Installation and setup can be difficult and unreliable

PRIME's Shipping Policy

Prime offers shipping to the United States and the United Kingdom. For domestic orders, the shipping cost and delivery time vary depending on the order size and destination. Customers can contact Prime to learn more about their order's delivery time and cost. For international orders, Prime offers a flat rate shipping cost and customers can contact Prime to learn more about their order's delivery time and cost. There are no shipping deals for purchases over a certain price.
More about PRIME ->

PRIME's Return Policy

PRIME has a strict return policy for all purchases made directly on their website. All drinks, powder, and merchandise are final sale, and the company cannot accept returns or issue refunds for these products. Customers who wish to return a purchase made from a retail location should contact the retailer directly for assistance.
More about PRIME ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Athletes, Gamers, Youth

Stereotype

Athlete

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Sustainability Score
80
/
100
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Quality Score
90
/
100
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DTCetc Score
80
/
100
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What The Experts Say...

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PRIME on Socials

View this profile on Instagram

PRIME (@PRIME) • Instagram photos and videos

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