Pricklee

Pricklee is a brand that celebrates resilience with delicious and sustainable products made from prickly pear cactus. From jerky to ice cream, Pricklee has something for adventurous and eco-conscious consumers.

Category
CPG
Specialty
Socials
70
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable

DTCetc’s Take

About Pricklee

Pricklee is a brand that was founded with a mission to empower people to live resiliently, just like the mighty cactus that has been growing delicious and nourishing fruit for over 9000 years in the most challenging environment on earth - the desert. The brand was founded by Mo, who introduced his favorite childhood drink made from the prickly pear cactus to the world. Pricklee offers a variety of delicious products made from prickly pears, which are known for their sustainability and drought-resistant qualities. From candies to jams, jerky, and ice cream, Pricklee has something for everyone.

Who Shops At Name

Pricklee customers are individuals who appreciate unique and delicious products made from sustainable and drought-resistant ingredients like the prickly pear cactus. They value the brand's mission to empower people to live resiliently and enjoy products inspired by the founder's favorite childhood drink. Pricklee's clientele likely consists of adventurous consumers who enjoy trying new flavors and supporting companies that promote sustainability and resilience.

What customers love about Pricklee

Here's what shoppers have to say:
  • Pricklee has amazing taste and low calories and sugar.
  • The flavors are fantastic.
  • The drink is delicious, refreshing, and hydrating.
  • It is a great alternative to coconut water.
  • Pricklee has less sugar and fewer calories than coconut water.
  • It is a well-balanced drink with a great taste.
  • Shipping is super fast.
  • The drink comes in a non-plastic, recyclable container.
Cons
  • Flavor is lacking and not worth the price
  • Taste is weak and reminiscent of watered down juice
  • Quality of taste is subpar and not enjoyable
  • Customer service could use improvement and new flavor is disappointing
  • Product arrived damaged and resolution from customer service was unsatisfactory
  • Unpleasant taste similar to non-carbonated beer
  • Price point is high for the quality of the product

Pricklee's Shipping Policy

Pricklee offers Flat-Rate Standard Shipping for all purchases, which takes 3-5 Business Days and costs $8.95. Customers can also enjoy FREE Shipping if they order 3 Cases or more. However, the brand currently does not ship on weekends.

Pricklee's Return Policy

Pricklee offers a 30-day money back guarantee for all purchases. If a customer is unhappy with their purchase for any reason, they must contact Pricklee within 30 days of purchase with a receipt or proof of purchase and a detailed explanation of their complaint. The customer is not required to send back the product. If approved, the refund will be processed and applied to the original method of payment within a certain amount of days. If a refund has not been received, the customer should check their bank account and contact their credit card company or bank.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
70
/
100
This brand offers products that are on the pricey side.
Target Audience

Adventurous sustainability enthusiasts

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
70
/
100
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DTCetc Score
70
/
100
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Pricklee on Socials

View this profile on Instagram

Pricklee (@Pricklee) • Instagram photos and videos

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