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CPG — Eco-conscious

Pricklee

Pricklee is a brand that celebrates resilience with delicious and sustainable products made from prickly pear cactus. From jerky to ice cream, Pricklee has something for adventurous and eco-conscious consumers.

DTCetc Score
70
out of 100
01

The story

Pricklee is a brand that was founded with a mission to empower people to live resiliently, just like the mighty cactus that has been growing delicious and nourishing fruit for over 9000 years in the most challenging environment on earth - the desert. The brand was founded by Mo, who introduced his favorite childhood drink made from the prickly pear cactus to the world. Pricklee offers a variety of delicious products made from prickly pears, which are known for their sustainability and drought-resistant qualities. From candies to jams, jerky, and ice cream, Pricklee has something for everyone.

Who shops at Pricklee

Pricklee customers are individuals who appreciate unique and delicious products made from sustainable and drought-resistant ingredients like the prickly pear cactus. They value the brand's mission to empower people to live resiliently and enjoy products inspired by the founder's favorite childhood drink. Pricklee's clientele likely consists of adventurous consumers who enjoy trying new flavors and supporting companies that promote sustainability and resilience.

100%
Direct-to-consumer
CPG
Category
02

The DTCetc bottomline

70
/100
Overall score
Quality70
Sustainability80
Value for money60
Category
CPG
Style
Eco-conscious
03

What customers say

Customers love
  • Pricklee has amazing taste and low calories and sugar.
  • The flavors are fantastic.
  • The drink is delicious, refreshing, and hydrating.
  • It is a great alternative to coconut water.
  • Pricklee has less sugar and fewer calories than coconut water.
  • It is a well-balanced drink with a great taste.
  • Shipping is super fast.
  • The drink comes in a non-plastic, recyclable container.

Pricklee shipping policy

Free shipping

Pricklee offers Flat-Rate Standard Shipping for all purchases, which takes 3-5 Business Days and costs $8.95. Customers can also enjoy FREE Shipping if they order 3 Cases or more. However, the brand currently does not ship on weekends.

Pricklee return policy

30-day return window

Pricklee offers a 30-day money back guarantee for all purchases. If a customer is unhappy with their purchase for any reason, they must contact Pricklee within 30 days of purchase with a receipt or proof of purchase and a detailed explanation of their complaint. The customer is not required to send back the product. If approved, the refund will be processed and applied to the original method of payment within a certain amount of days. If a refund has not been received, the customer should check their bank account and contact their credit card company or bank.

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