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CPG — Soda for the gut-curious millennial

Poppi

Prebiotic soda made with apple cider vinegar, real fruit juice, and inulin — bright, low-sugar takes on classic soda flavors. Acquired by PepsiCo in March 2025.

Poppi
DTCetc Score
82
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Poppi is a soda brand created in 2015 by Allison Ellsworth in Dallas, Texas. The product combines fruit juices with prebiotics and sparkling water as an alternative to traditional soda. The brand gained recognition after appearing on Shark Tank and securing a deal with investor Rohan Oza.

Who shops at Poppi

Poppi is for consumers seeking a soda alternative with added prebiotics.

Poppi
Austin, Texas, USA
Headquarters
100%
Direct-to-consumer
CPG
Category
03

The DTCetc bottomline

82
/100
Overall score
Quality75
Sustainability55
Value for money35
Category
CPG
Style
Soda for the gut-curious millennial
HQ
Austin, Texas, USA
04

What customers say

Customers love
  • Contains prebiotics mixed with fruit juices and sparkling water
  • Founded by Allison Ellsworth who wanted a better-tasting soda alternative
  • Stocked at Whole Foods
  • Featured on Shark Tank with investment from Rohan Oza
3
Products tracked by our nightly sync
2
Head-to-head face-offs published
05

Popular products

Shop the range ↗

Poppi shipping policy

Orders are shipped to the exact address entered at checkout. If an order is returned due to an incorrect address, the company is not responsible for return shipping costs.

Poppi return policy

Beverage returns are not accepted for products purchased from the website. Damaged or broken packages can be refunded or replaced upon contacting the company.

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