DTCetc score
Poppi82/100
Olipop74/100
The DTCetc Face-Off CPG Updated July 2026
Poppi vs Olipop
Both Poppi and Olipop pioneered the prebiotic-soda category, but with very different angles. Poppi leans louder and bolder — apple cider vinegar, fewer ingredients, mostly stevia-sweetened, and now PepsiCo-owned. Olipop is the OG of the category and goes broader on fiber blends and nostalgia flavors. If you want the boldest taste closest to classic soda, Poppi tends to win — if you want the maximum gut-health bona fides, Olipop usually has the edge.
Photography: Poppi product imagery Photography: Olipop product imagery
Typical prices
Poppi$19.95–$29.99
Olipop$0.22–$36.80
Pricing tier
Poppi$$
Olipop$$$$
The verdict
Which should you pick?
The bottom linePoppi scores higher on editorial quality (75 vs 90 for Olipop, though Olipop leads on sustainability at 80 vs 55), but Olipop offers better value with flat-rate $3.99 shipping, free shipping over $50, and current 25% discounts on 12-packs. Both brands don't accept standard returns—only damaged items qualify for refunds. Choose Poppi if you prioritize taste and brand story; choose Olipop if you want lower shipping costs, sustainability focus, and subscription savings.
Key differences at a glance
- Poppi prices range $19.95–$29.99; Olipop's wider range ($0.22–$36.80) includes cheaper single servings and bulk options.
- Olipop offers flat $3.99 shipping with free shipping on $50+ orders; Poppi doesn't publish a standard shipping rate.
- Olipop currently runs 25% off 12-packs plus 11.78% extra for subscriptions; Poppi promotions not detailed in sheets.
- Olipop's editorial sustainability score is 80 vs Poppi's 55, reflecting stronger environmental positioning.
- Poppi's editorial quality score is 75 vs Olipop's 90, suggesting Olipop rates higher on product quality metrics.
- Both brands reject standard beverage returns; only damaged/incorrect shipments qualify for refunds or replacements.
- Poppi is stocked at Whole Foods and backed by Shark Tank investor Rohan Oza; Olipop sells direct-to-consumer only.
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Shop the face-off
Most-loved pieces, side by side
Poppi's most-loved
Olipop's most-loved
Poppi typical prices$19.95–$29.99
Olipop typical prices$0.22–$36.80
At a Glance
| Comparison Between |  |  |
|---|---|---|
| Category | CPG | CPG |
| Speciality | Drinks | Drinks, CPG |
| DTCetc Score | 82/100 | 74/100 |
| Typical price range | $19.95–$29.99 | $0.22–$36.80 |
| Stereotype | Soda for the gut-curious millennial | Health-conscious |
| Pricing Rating | $$$$$
This brand is affordably priced
| $$$$$
This brand is premium priced
|
| Sustainability Score | 55/100
This brand scores fair in sustainability
| 80/100
This brand scores excellent in sustainability
|
| Quality Score | 75/100
This brand scores good for product quality
| 90/100
This brand scores excellent for product quality
|
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In the wild
Both brands, up close
Who shops at Poppi Vs. Olipop
Who shops at Poppi
Poppi is for consumers seeking a soda alternative with added prebiotics.
Poppi Vs. Olipop The Pros
Poppi's Pros
- Contains prebiotics mixed with fruit juices and sparkling water
- Founded by Allison Ellsworth who wanted a better-tasting soda alternative
- Stocked at Whole Foods
- Featured on Shark Tank with investment from Rohan Oza
Olipop's Pros
- Flat rate shipping of $3.99, with free shipping on orders $50+
- Current promotion offers 25% off all 12-packs
- Subscription orders receive an additional 11.78% discount beyond the standard 15%
Poppi's shipping policy Vs. Olipop's Shipping Policy
Poppi's shipping policy
Orders are shipped to the exact address entered at checkout. If an order is returned due to an incorrect address, the company is not responsible for return shipping costs.
Olipop's shipping policy
Flat rate shipping is $3.99. Orders of $50 or more ship free.
Poppi's return policy vs Olipop's Return Policy
Poppi's return policy
Beverage returns are not accepted for products purchased from the website. Damaged or broken packages can be refunded or replaced upon contacting the company.
Olipop's return policy
The company does not accept returns or exchanges of product. Customers with damaged orders or incorrect shipments should contact customer service.
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