Onyx Coffee

Onyx Coffee is a specialty coffee roaster based in Arkansas, founded by Jon and Andrea Allen in 2012. With its sustainable and solar-powered facility, Onyx offers unique flavor profiles from around the world, leading with the phrase "never settle for good enough". The company has been recognized with awards such as 1st Place in the 2020 US Brewers Championship and Coffee Bar of Year in Imbibe Magazine in 2016. Onyx also provides brewing equipment, drinkware, apparel, and compostable, seasonally sourced coffees with a 5% subscription discount.

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CPG
Socials
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Onyx Coffee

Onyx Coffee is a sustainable, solar-powered roasting facility founded in 2012 by Jon and Andrea Allen. It is based in Arkansas and offers specialty coffees from around the world, with unique flavor profiles. The company is led by the phrase “never settle for good enough” and has been recognized with numerous awards, including 1st Place in the 2020 US Brewers Championship and 2016 Coffee Bar of Year in Imbibe Magazine. Onyx also provides brewing equipment, drinkware and apparel. All of its coffees are seasonally sourced and compostable, and customers can save 5% when subscribing.

Who Shops At Onyx Coffee

Onyx Coffee is a premium coffee experience that is perfect for those who want more than just an average brew. It offers a subscription service to make the weekly coffee shop trips easier and pays farmers a fair price for their beans. The brand has a unique taste, packaging, and team behind it, making it an experience rather than just a cup of coffee.

What customers love about Onyx Coffee

Here's what shoppers have to say:
  • Onyx Coffee is widely praised for its exceptional packaging, freshness, and rich flavor.
  • It is also commended for its commitment to ethical sourcing and environmental and social scores.
  • It is a leader in innovation and partners with emerging coffee brands like Cometeer.
  • The branding and mission of the company is highly praised.
  • Delivery of the beans is always quick.
Cons
  • The quality of Onyx Coffee's products is inconsistent.
  • Onyx Coffee's customer service can be slow and unresponsive.
  • Some customers have reported issues with shipping and delivery.

Onyx Coffee's Shipping Policy

Onyx Coffee offers free shipping for domestic orders over $40. Orders are shipped within 24 hours of being placed online and subscribers will receive their coffee on Tuesdays. For international orders, there is a flat rate shipping fee. Orders over $40 will be eligible for discounted shipping rates.

Onyx Coffee's Return Policy

Onyx Coffee's return policy is that non-perishable products, such as apparel and equipment, can be returned within 30 days of purchase as long as they have not been used. Subscriptions can be cancelled at any time by following the steps outlined on OnyxCoffee.com. Perishable products, such as coffee, are not eligible for refunds. Returns are typically processed within a few days of receipt.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
88.33333333333333
/
100
This brand offers products that are on the pricey side.
Target Audience

Coffee Lovers

Stereotype

Eco-friendly

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80
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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
88.33333333333333
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100
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Onyx Coffee on Socials

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Onyx Coffee (@Onyx Coffee) • Instagram photos and videos

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