Magic Spoon

Magic Spoon offers a guilt-free cereal that tastes like classic Saturday morning cartoon cereal but is made with high-quality ingredients that actually fuel the body. With a variety of flavors to choose from, it's the perfect way to start your day or satisfy your sweet tooth without any guilt.

Category
CPG
Specialty
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Magic Spoon

Magic Spoon is a cereal brand founded by Greg and Gabi in 2019. The brand was created to provide a guilt-free treat that tastes like classic Saturday morning cartoon cereal but is upgraded for the 21st-century consumer. Magic Spoon's cereal is inspired by the flavors and nostalgia of traditional cereal but is made with high-quality ingredients that actually fuel the body. Unlike other cereal brands that are filled with sugar and grains, Magic Spoon offers a healthier alternative that can be enjoyed at any time of day. With a variety of flavors to choose from, Magic Spoon is the perfect way to start your day or satisfy your sweet tooth without any guilt.

Who Shops At Name

Magic Spoon customers are health-conscious individuals who still want to enjoy their favorite cereals without compromising on taste or nutrition. They appreciate a healthier alternative to traditional cereals that offer the nostalgic taste of classic Saturday morning cartoons. Magic Spoon shoppers seek guilt-free treats that can be enjoyed any time of day, without sacrificing flavor or health.

What customers love about Magic Spoon

Here's what shoppers have to say:
  • Attractive packaging and brand communication.
  • Variety of flavors, including fruity, frosted, chocolate, and cinnamon.
  • Low sugar and high protein content makes it a healthier alternative.
  • Subtle and sweet flavor.
  • Chocolate hoops are not overly sweet but not tasteless.
  • Quick, guilt-free breakfast.
Cons
  • Price point is high compared to other cereals on the market.
  • The texture and taste may not be for everyone.
  • The use of artificial sweeteners may leave an unpleasant aftertaste.
  • The flavors may not live up to expectations and can taste artificial.

Magic Spoon's Shipping Policy

Magic Spoon ships to the United States, Canada, and the United Kingdom using DHL, UPS, and USPS. Expedited shipping is not available, but domestic orders within the continental US and Puerto Rico ship for $4.99, while shipping rates to Hawaii and Alaska are $24.99. International orders are charged a flat rate of $7.99 USD for one case (4 boxes), and $11.99 USD for more than one case. Taxes may apply for non-food items like bowls and spoons. Shipments to the UK typically take 10-14 business days, and extra transit time should be allowed for international orders.

Magic Spoon's Return Policy

Magic Spoon offers a 100% Happiness Guarantee on their cereal. Customers who are not completely satisfied with their purchase can receive a refund on their first case of up to four boxes. The refund must be requested within six months of the order date. To initiate a return, customers should contact Magic Spoon's customer service team.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious cereal lovers

Stereotype

Health-conscious

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
90
/
100
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DTCetc Score
78
/
100
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Magic Spoon on Socials

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Magic Spoon (@Magic Spoon) • Instagram photos and videos

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