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Kimaï
Kimaï is a modern jewelry brand that prioritizes transparency and traceability in the industry. Their fine, lasting pieces are made with recycled gold and lab-grown diamonds, and they offer unique engagement rings and wedding bands.
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DTCetc’s Take
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Kimaï is a modern jewelry brand founded by two individuals with families in the diamond trade in Antwerp. The brand was created to address the lack of transparency in the industry and deliver true traceability. Kimaï uses recycled gold and lab-grown diamonds to cut out the murky middlemen and control the whole jewelry process, from design to delivery. The fine jewelry is made to last, using only solid 18k gold and diamonds, some of the strongest stones on earth. Kimaï offers engagement rings and wedding bands that put a unique twist on traditional designs. Everything is made-to-order just for the customer, and Kimaï tracks every step of the jewelry's journey for full traceability.
Customers drawn to Kimaï are likely to be conscious jewelry shoppers who appreciate the brand's commitment to transparency and traceability in the industry. They value the use of recycled gold and lab-grown diamonds in the creation of fine, lasting jewelry pieces. Kimaï's clientele are those who seek unique, made-to-order engagement rings and wedding bands that put a twist on traditional designs while also ensuring the ethical sourcing of materials.
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Here's what shoppers have to say:
- The bespoke service is excellent, providing a lot of options to customize the desired ring within one's own price range, with updates throughout the process, and a willingness to listen to the customer's wishes.
- The jewelry is ethically made using recycled gold and laboratory "cultured" diamonds, which are real diamonds in every chemical and optical sense and cut to the same standards as mined diamonds, but much more affordable.
- The packaging is gorgeous, with no plastic, and the customer service is exceptional, with quick shipping and a willingness to replace items that were received incorrectly, all while being helpful and attentive.
Cons
- Delivery times are not always met.
- Customer service can be difficult to reach and unresponsive.
- Communication regarding delivery updates can be lacking.
- Overall, Kimaï's customer service could use improvement.
Kimaï ships to the UK, Europe, the US and internationally (excluding Russia) from their base in Antwerp, Belgium via DHL Express. Shipping costs vary from $9.99 to $29.99 depending on the country it’s being shipped to. For our London customers, we offer same day London delivery (within an 8km radius) for £24.99 if the item is available in our London store. Orders being shipped to the UK, US, Canada, EU or Switzerland include all duties and taxes in the final price. However, engagement rings may take up to 6 weeks to be shipped, while other items in stock will be shipped within 7 working days. For made-to-order jewelry, some pieces can take up to 3 weeks to be shipped. Customers can check the product page for availability and estimated delivery times for specific pieces. Kimaï requires a signature upon delivery for all orders.
Kimaï offers a returns policy that allows customers to return their orders within 5 days of receipt, as long as the item is in its original condition. However, rings and personalized pieces are not eligible for returns. Some pieces are also made to order and cannot be returned. Archive sales are final and cannot be returned or exchanged. Bespoke and customized jewelry pieces are also not eligible for returns or refunds, but can be resized or slightly altered upon request. To initiate a return, customers must email Kimaï with their order number and reason for return. The item must be packed in its original packaging and dropped off at a DHL drop off location or scheduled for pick up through the DHL website. The company will refund the full amount minus the cost of shipping both ways.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
91
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100
This brand offers products that are on the pricey side.
Target Audience
Conscious, ethical, unique
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
90
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Quality Score
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100
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DTCetc Score
91
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100
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