Immi

Immi: The healthier way to enjoy ramen. Founded by two food-loving entrepreneurs, Immi offers nutrient-packed products that pay homage to their favorite foods, without sacrificing taste. Perfect for health-conscious foodies.

Category
CPG
Specialty
Socials
85
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Organic

DTCetc’s Take

About Immi

Immi was founded in 2019 by Kevin and Kevin, two individuals who grew up in Taiwan and Thailand working alongside their families in the markets. They founded Immi out of their love for ramen and to help their families manage their health conditions arising from poor nutrition and unhealthy diets. Immi pays homage to their favorite foods while reimagining them for modern diets, using high-quality ingredients that taste just as good as customers remember. Immi offers a range of products that are perfect for those looking for a healthier alternative to traditional instant noodles. Immi's products are not only delicious but also packed with nutrients, making them a great choice for anyone looking to stay healthy without sacrificing taste.

Who Shops At Immi

Immi appeals to individuals looking for healthier alternatives to traditional instant noodles without sacrificing taste. With nutrient-packed products that pay homage to the founders' favorite foods, Immi is a go-to choice for customers wanting to manage their health conditions while enjoying delicious food.

What customers love about Immi

Here's what shoppers have to say:
  • Low-carb (6g), high protein (21g), and 100% plant-based ramen that’s guilt-free to consume
  • Instant ramen without the preservatives and massive amounts of sodium
  • Uses non-GMO ingredients like pumpkin seed protein and sustainable palm oil
  • Has a short quiz flow that allows customers to easily identify what recipe they would like best
  • Offers 6 different recipes with distinctively different flavors
  • Authentic broth flavors and taste
  • Keto-friendly ramen
  • Free shipping on orders $50 or more
  • 30-day money-back guarantee
  • Verified-buyer reviews on website
Cons
  • No gluten-free option
  • May feel too pricey when compared to traditional instant ramen
  • Mixed reviews on the noodle texture

Immi's Shipping Policy

Immi currently ships within the USA to all 50 states through standard and ground shipping with UPS and USPS. Expedited shipping is not currently offered. Orders typically take 3-7 business days to receive, with possible delays during holiday seasons. Customers will receive a tracking number as soon as the order processes, with an estimated arrival date updating within 24 hours.

Immi's Return Policy

Immi offers a "100% Happiness Guarantee" for their products. Customers who are not satisfied with their purchase can request a refund by emailing them. The refund policy is limited to the maximum dollar amount of a Variety 12 pack and one purchase per person. Refunds can only be offered within 30 days of the first try of a flavor, and shipping costs may be included in the refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
85
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious foodies

Stereotype

Health-conscious

Pricing Rating
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80
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Sustainability Score
80
/
100
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Quality Score
95
/
100
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DTCetc Score
85
/
100
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Immi on Socials

View this profile on Instagram

Immi (@Immi) • Instagram photos and videos

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