Hint

Hint offers delicious and healthy fruit-infused water without any added sugars, preservatives, or calories. Their unique flavors, sparkling and energy water options, and kid-friendly packaging make them a refreshing alternative to plain water.

Category
CPG
Specialty
Socials
94
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Hint

Hint was founded in 2005 with the motto, "Drink Water, Not Sugar." This brand's mission is to help people fall in love with water by offering fruit-infused water that is both delicious and healthy. Hint's craftmanship in creating flavors that fully reflect their fruit origin is unparalleled, and with no sweeteners, preservatives, and zero calories, Hint has become an obsession for many of its fans. The brand is sold in over 30,000 stores across the United States and offers dozens of amazing flavors, including Blackberry, Watermelon, and Cherry, as well as limited edition smash-ups and exclusive bundles. Hint also has a line of sparkling and energy waters infused with their famous touch of true fruit flavor, and 200ml boxes for kids. All of Hint's waters refresh and revitalize without sugar, diet sweeteners, calories, or preservatives, and are vegan and free of nuts, soy, gluten, and MSG.

Who Shops At Hint

Hint attracts customers who want to stay hydrated with delicious, healthy, fruit-infused water without any added sugars, preservatives, or calories. The wide range of unique flavors, sparkling and energy water options, and kid-friendly packaging make Hint a popular choice for those seeking a refreshing alternative to plain water.

What customers love about Hint

Here's what shoppers have to say:
  • Nice sweet taste with natural fruit flavors
  • Reassuring ingredients list, Whole30 approved
  • Responsive brand with good reputation
  • No added sugar, artificial sweeteners, or preservatives
  • Affordable compared to other brands
Cons
  • Taste is overpriced and terrible.
  • Chemical-like aftertaste mentioned.
  • Water packaged in plastic.

Hint's Shipping Policy

Hint offers shipping to addresses within the 48 contiguous United States only. They do not ship to FPOs, APOs, Alaska, Hawaii, or Puerto Rico, and they do not ship internationally. For orders of 1 or 2 cases, including Hint subscriptions, they offer a flat rate shipping fee of $9.99. Orders of 3 or more cases receive free shipping. Orders placed Monday through Friday morning typically ship within 24 hours, while orders placed Friday afternoon through Sunday night will ship on Monday. Customers will receive a shipping confirmation email with tracking information once their order has been packed and assigned a tracking number.

Hint's Return Policy

Hint does not accept returns of product, product exchanges, or refunds. However, if an order is damaged in transit or the wrong order is received, customers should contact customer service immediately to receive a replacement or an equal exchange credit. If there is a quality issue with the Hint water, customers should take note of the code and "best by" date printed on the bottle and contact customer service for a case-by-case resolution.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
94
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious consumers

Stereotype

Health-conscious

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70
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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
94
/
100
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Hint on Socials

View this profile on Instagram

Hint (@Hint) • Instagram photos and videos

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