HighKey

HighKey is an innovative online food brand founded in 2018 by AJ Patel and John Gibb. They offer healthier alternatives to traditional treats and snacks, made without added sugar and carbs, tailored to various lifestyles such as gluten-free, keto-friendly, low in carb, and vegan. Their products are praised for their taste and nutritional composition.

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CPG
Specialty
Socials
84
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About HighKey

HighKey is an online food brand founded in 2018 by AJ Patel and John Gibb, based in Orlando. HighKey offers healthier alternatives to traditional treats and snacks, made without added sugar and carbs. Their products are tailored to various lifestyles, such as gluten-free, keto-friendly, low in carb, and vegan. They also provide weight loss and keto calculators, a blog with healthy recipes, and Afterpay as an alternative payment option. HighKey products are praised for their taste and nutritional composition, although they are pricier than other retailers.

Who Shops At HighKey

HighKey would be useful for customers who prioritize their health and wellness. These customers are likely to be health-conscious and are looking for healthier alternatives to traditional snacks and treats. They may be following a specific diet, such as keto or gluten-free, and are looking for products that align with their dietary restrictions. They may also be looking for products that are low in sugar and carbs, as well as vegan options. These customers are likely to be willing to pay a premium for high-quality, healthy products that taste good and are made with natural ingredients. They are also likely to be interested in resources that can help them achieve their health goals, such as weight loss and keto calculators, as well as healthy recipes. HighKey aligns with these customers' values by offering a wide range of healthy snacks and treats that are tailored to various lifestyles and dietary restrictions. Their products are made without added sugar and carbs, and are praised for their taste and nutritional composition. HighKey also provides resources that can help customers achieve their health goals, such as weight loss and keto calculators, as well as healthy recipes. Additionally, HighKey offers Afterpay as an alternative payment option, which may be appealing to customers who are looking for flexible payment options.

What customers love about HighKey

Here's what shoppers have to say:
  • HighKey Snickerdoodle mini cookies are delicious and melt in your mouth.
  • Customers appreciate the mission and simple branding of HighKey.
  • Customers appreciate that the snacks are low/no-carb.
Cons
  • The brand could improve on providing more detailed information about their products and ingredients.
  • Some customers have expressed a desire for more transparency regarding the effects of the ingredients used in HighKey products.

HighKey's Shipping Policy

HighKey offers free shipping on orders over $70 for domestic customers. Subscribers get complimentary delivery for every installment. Delivery usually takes 5 to 7 business days and customers will be given a tracking number via email. For international customers, HighKey provides a drop shipping option at checkout.

HighKey's Return Policy

HighKey offers a 120 day return policy for customers who are not satisfied with their purchase. To initiate the return process, buyers must contact the brand for further instructions. It is unclear if the company offers free shipping under its policy. It is also not specified how long it takes the company to process a return. There are no restrictions on what items can be returned, however, any items that have been used or damaged cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious consumers

Stereotype

Health-conscious

Pricing Rating
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70
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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
84
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100
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HighKey on Socials

View this profile on Instagram

HighKey (@HighKey) • Instagram photos and videos

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