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CPG — Health-conscious

HighKey

HighKey is an innovative online food brand founded in 2018 by AJ Patel and John Gibb. They offer healthier alternatives to traditional treats and snacks, made without added sugar and carbs, tailored to various lifestyles such as gluten-free, keto-friendly, low in carb, and vegan. Their products are praised for their taste and nutritional composition.

HighKey
DTCetc Score
84
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

HighKey makes chocolate chip cookies and other products with reduced sugar content. The brand was founded by a co-founder who partnered with a James Beard award-winning food expert to develop recipes with the same taste and texture as traditional versions but without added junk.

Who shops at HighKey

For people seeking sweet treats with less sugar.

HighKey
100%
Direct-to-consumer
CPG
Category
03

The DTCetc bottomline

84
/100
Overall score
Quality90
Sustainability90
Value for money70
Category
CPG
Style
Health-conscious
Website
highkey.com ↗
04

What customers say

Customers love
  • 120-day 100% satisfaction guarantee with money-back policy
  • Free shipping on orders over $49 (U.S. only)
  • Products developed by a James Beard award-winning food expert
  • No questions asked refund policy
05

Popular products

Shop the range ↗

HighKey shipping policy

Free shipping over $49

Orders allow up to 5 days from order date for delivery, longer if placed late Friday or over the weekend. Orders over $49 receive free shipping (U.S. only); smaller orders can choose delivery speed. Shipping is via USPS or UPS.

HighKey return policy

HighKey offers a 120-day 100% satisfaction guarantee with a no-questions-asked money-back policy for any unsatisfied customers.

06

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