Hello Fresh

The HelloFresh SE is a revolutionary meal kit. With all-inclusive ingredients, easy-to-follow recipes, and fresh local produce, you will be cooking that first meal in no time. Not only do we provide the best and freshest produce available, but we also make prepping it fun and stress-free.

Category
CPG
Specialty
Socials
63
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Hello Fresh

Hello Fresh was founded in Germany in 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson. Today, it has become a popular meal-kit provider in the United States. Hello Fresh offers over 20 chef-created recipes that are tested 200 times to ensure they are both delicious and easy to make. Customers can choose their meals weekly and have them delivered straight to their door. Hello Fresh provides a stress-free experience with pre-measured ingredients and recyclable materials. They also accommodate every appetite, household size, and schedule, making it easy for customers to skip a week or cancel. Hello Fresh takes pride in their dietarily diverse options, catering to picky appetites and recommending something delicious based on the customer's likes and dislikes. With Hello Fresh, customers can take back their evenings with less time spent at the store and pre-planned meals.

Who Shops At Hello Fresh

Hello Fresh is popular among customers who enjoy cooking but want a stress-free meal planning experience. The meal-kit provider caters to various dietary preferences, household sizes, and schedules, making it an ideal choice for busy individuals, families, or those who want to try new recipes without the hassle of shopping for ingredients.

What customers love about Hello Fresh

Here's what shoppers have to say:
  • Customers love the convenience and ease of Hello Fresh.
  • The recipes are delicious and cater to different diets.
  • The packaging is perfect and the instructions are easy to follow.
  • The customer service is excellent and friendly.
  • Customers appreciate the opportunity to learn to cook healthier meals.
Cons
  • Inconsistent order accuracy and missing ingredients are common issues
  • May not be suitable for those with dietary restrictions
  • Reports of double charging for premium meals
  • User interface can be difficult to navigate and limited in meal selection options
  • Some items may be close to expiration and packaging may not be environmentally friendly
  • Customer support has been reported as poor and unhelpful in resolving delivery issues

Hello Fresh's Return Policy

Hello Fresh offers a return policy for unsatisfactory items. If a customer is unhappy with any part of their Meal Box or a specific Meal Kit, they can contact Hello Fresh by email or phone within five days of receiving the item.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
60
/
100
This brand offers products that are on the pricey side.
Quality Score
62
/
100
This brand offers products that are on the pricey side.
DTCetc Score
63
/
100
This brand offers products that are on the pricey side.
Target Audience

Busy home cooks

Stereotype

Busy

Pricing Rating
$
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70
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Sustainability Score
60
/
100
This is a placeholder
Quality Score
62
/
100
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DTCetc Score
63
/
100
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Hello Fresh on Socials

View this profile on Instagram

Hello Fresh (@Hello Fresh) • Instagram photos and videos

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