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Hello Fresh

The HelloFresh SE is a revolutionary meal kit. With all-inclusive ingredients, easy-to-follow recipes, and fresh local produce, you will be cooking that first meal in no time. Not only do we provide the best and freshest produce available, but we also make prepping it fun and stress-free.

DTCetc Score
63
out of 100
01

The story

HelloFresh is a meal kit delivery service offering 100+ recipes ready in under 30 minutes. The service provides flexible plans with no commitment and allows customers to skip or cancel anytime.

Who shops at Hello Fresh

For home cooks seeking convenient, ready-to-prepare meals with fresh ingredients.

100%
Direct-to-consumer
CPG
Category
02

The DTCetc bottomline

63
/100
Overall score
Quality62
Sustainability60
Value for money70
Category
CPG
Style
Busy
03

What customers say

Customers love
  • Offers 100+ recipes ready in under 30 minutes
  • Flexible plans with no commitment; skip or cancel anytime
  • Free breakfast for life plus 10 free meals for new subscribers
  • 50+ cuisines available
  • 41,000+ 5-star reviews

Hello Fresh return policy

Hello Fresh offers a return policy for unsatisfactory items. If a customer is unhappy with any part of their Meal Box or a specific Meal Kit, they can contact Hello Fresh by email or phone within five days of receiving the item.

04

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