Hanky Panky

Hanky Panky is a well-respected lingerie and loungewear brand founded in 1977 by Gale Epstein and Lida Orzeck. It offers a wide range of products, including underwear, bras, nightwear, accessories and more, available in sizes 14-24 with bra sizes up to D-cup. Hanky Panky is known for its quality materials and lasting products, favored by celebrities such as Rihanna and Jennifer Aniston.

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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Hanky Panky

Hanky Panky is a lingerie and loungewear brand founded in 1977 by Gale Epstein and Lida Orzeck. It has since become a popular and well-respected brand, featured in media outlets such as The NY Times and Market Watch, and favored by celebrities such as Rihanna and Jennifer Aniston. Hanky Panky offers a wide range of products, including underwear, bras, nightwear, accessories and more, available in sizes 14-24 with bra sizes up to D-cup. Hanky Panky is known for its quality and lasting materials, but can be considered expensive. Customers can also take advantage of financing options via Affirm.

Who Shops At Hanky Panky

Customers who value upscale and high-quality lingerie and loungewear would find Hanky Panky useful. These customers are likely looking for products that are durable, comfortable, and stylish. They may also prioritize ethical and sustainable production practices. Hanky Panky aligns with these values as it is a well-respected brand known for its quality and lasting materials. Additionally, the brand offers a wide range of products, including sizes up to 24 and D-cup bras, making it accessible to a diverse range of customers. While Hanky Panky can be considered expensive, customers can take advantage of financing options via Affirm. Overall, customers who prioritize quality, style, and ethical production practices would find Hanky Panky to be a valuable brand.

What customers love about Hanky Panky

Here's what shoppers have to say:
  • Hanky Panky has been a go-to underwear for many people for well over a decade, as it is comfortable and comes in many color options.
  • The regular rise thong is classic and comfortable to wear.
Cons
  • The material may not be comfortable for some customers, with some finding it itchy and thick.
  • The quality of the brand may have changed over time.
  • Some customers have found the polyester lace to be uncomfortable.
  • The brand may be overpriced for the quality of the product.

Hanky Panky's Shipping Policy

Hanky Panky offers four different shipping services for domestic orders within the contiguous United States. Standard Shipping via UPS SurePost® is free for orders of $75 or more, and $6.99 for orders under $75. It takes 5-14 business days. Ground Shipping via UPS is $9 and takes 2-5 business days. 2nd Business Day via UPS is $20 and takes 2 business days, and Next Business Day via UPS is $30 and takes 1 business day. For Alaska, Hawaii, and Puerto Rico orders, UPS SurePost® is $20 and takes 5-14 business days. Hanky Panky does not ship internationally, but international sites are available for Canada, the UK, and Europe for orders to those locations. All tracking information can be found by logging on to your account or through the UPS site.

Hanky Panky's Return Policy

Hanky Panky offers returns on all unworn items (with original tags attached) within 30 days of delivery, excluding any rolled items that have been unrolled after purchase, opened multi-packs, face masks, and sales items. To return an item, customers must go to the Hanky Panky Return Center to start the process and a return label will be provided for an $8 fee ($14 for Hawaii, Alaska, Puerto Rico). Exchanges are eligible and must be done through the Return Center with unworn, unwashed, and tagged items. Processing time for returns is not specified.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
60
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
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100
This brand offers products that are on the pricey side.
Target Audience

Women, Celebrities, Luxury

Stereotype

Upscale

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Sustainability Score
60
/
100
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Quality Score
90
/
100
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DTCetc Score
78
/
100
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Hanky Panky on Socials

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Hanky Panky (@Hanky Panky) • Instagram photos and videos

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