Hanky Panky

Hanky Panky is a well-respected lingerie and loungewear brand founded in 1977 by Gale Epstein and Lida Orzeck. It offers a wide range of products, including underwear, bras, nightwear, accessories and more, available in sizes 14-24 with bra sizes up to D-cup. Hanky Panky is known for its quality materials and lasting products, favored by celebrities such as Rihanna and Jennifer Aniston.

90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Hanky Panky

Hanky Panky is a lingerie and loungewear brand founded in 1977 by Gale Epstein and Lida Orzeck. It has since become a popular and well-respected brand, featured in media outlets such as The NY Times and Market Watch, and favored by celebrities such as Rihanna and Jennifer Aniston. Hanky Panky offers a wide range of products, including underwear, bras, nightwear, accessories and more, available in sizes 14-24 with bra sizes up to D-cup. Hanky Panky is known for its quality and lasting materials, but can be considered expensive. Customers can also take advantage of financing options via Affirm.

Who Shops At Name

Customers who value upscale and high-quality lingerie and loungewear would find Hanky Panky useful. These customers are likely looking for products that are durable, comfortable, and stylish. They may also prioritize ethical and sustainable production practices. Hanky Panky aligns with these values as it is a well-respected brand known for its quality and lasting materials. Additionally, the brand offers a wide range of products, including sizes up to 24 and D-cup bras, making it accessible to a diverse range of customers. While Hanky Panky can be considered expensive, customers can take advantage of financing options via Affirm. Overall, customers who prioritize quality, style, and ethical production practices would find Hanky Panky to be a valuable brand.

What customers love about Hanky Panky

Here's what shoppers have to say:
  • Hanky Panky has been a go-to underwear for many people for well over a decade, as it is comfortable and comes in many color options.
  • The regular rise thong is classic and comfortable to wear.
Cons
  • The material may not be comfortable for some customers, with some finding it itchy and thick.
  • The quality of the brand may have changed over time.
  • Some customers have found the polyester lace to be uncomfortable.
  • The brand may be overpriced for the quality of the product.

Hanky Panky's Shipping Policy

Hanky Panky offers four different shipping services for domestic orders within the contiguous United States. Standard Shipping via UPS SurePost® is free for orders of $75 or more, and $6.99 for orders under $75. It takes 5-14 business days. Ground Shipping via UPS is $9 and takes 2-5 business days. 2nd Business Day via UPS is $20 and takes 2 business days, and Next Business Day via UPS is $30 and takes 1 business day. For Alaska, Hawaii, and Puerto Rico orders, UPS SurePost® is $20 and takes 5-14 business days. Hanky Panky does not ship internationally, but international sites are available for Canada, the UK, and Europe for orders to those locations. All tracking information can be found by logging on to your account or through the UPS site.

Hanky Panky's Return Policy

Hanky Panky offers returns on all unworn items (with original tags attached) within 30 days of delivery, excluding any rolled items that have been unrolled after purchase, opened multi-packs, face masks, and sales items. To return an item, customers must go to the Hanky Panky Return Center to start the process and a return label will be provided for an $8 fee ($14 for Hawaii, Alaska, Puerto Rico). Exchanges are eligible and must be done through the Return Center with unworn, unwashed, and tagged items. Processing time for returns is not specified.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
This brand offers products that are on the pricey side.
Sustainability Score
60
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Women, Celebrities, Luxury

Stereotype

Upscale

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
60
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
78
/
100
This is a placeholder

Hanky Panky on Socials

View this profile on Instagram

Hanky Panky (@Hanky Panky) • Instagram photos and videos

Brands Like Hanky Panky

Looking for brands similar to Hanky Panky

We've got you covered. Check out this list of similar Apparel brands that customers of Hanky Panky love.

Adore Me

Adore Me is the first women’s underwear company that lets you try on lingerie in the comfort of your home. Our lingerie is specifically designed to foster confidence and liberate you from the pressures of shopping for the perfect piece. With Adore Me, you have the choice to make wardrobe decisions away from the pressure of a dressing room, helping you relax and enjoy the experience.

Aimé Leon Dore

Aimé Leon Dore is a United States-based lifestyle apparel retailer that sells men's Clothing. Aimé Leon Dore focuses on simple yet powerful design to create a unique, timeless aesthetic . Authenticity and longevity are core values for Aimé Leon Dore.

AYR

AYR is a United States-based casual apparel retailer that sells women's Clothing. AYR designs timeless essentials for day to day wear. Feeling comfrotable has never looked so good.

Birddogs

Birddogs is a United States-based comfortable apparel retailer that sells men's Clothing. Birddogs helps everything stay in place by offering shorts and pants with sewn-in underwear. Birddogs takes pride in having the most comfortable shorts in the planet, offering a go-to option for any occasion.

BLACKTAILOR

BLACKTAILOR is a brand of black cargo pants focusing on comfort and function while still making them affordable. Since 2017, they have designed and engineered their own cargo pants using the best fabric and materials they could find. Starting out, they made their products specifically focusing on black cargo pants for their versatility. They believe the right pair of cargo pants can be worn everyday and with almost any outfit. Most recently, BLACKTAILOR has launched an updated version of their best selling pants engineered with even more pockets that are better designed to fit all of your needs.

Buck Mason

Buck Mason is a United States-based modern apparel retailer that sells men's clothing. Buck Mason offers high quality classics that are effortless and timeless, designed for daily wear . Their products are clean and straightforward to ensure versatility and durability.

Chubbies

Chubbies is a United States-based casual apparel retailer that sells men's Clothing. Chubbies provides the perfect shorts for every occasion, sports, swim, casual, and lounge. Chubbies prioritizes comfort by offering a variety of thoughtfully designed styles and fabrics, for you to find the short that fits you best.

Cotopaxi

Cotopaxi is a United States-based sustainable apparel retailer that sells men's and women's Clothing. Cotopaxi creates innovative outdoor products that inspire adventure . Each costumer's purchase helps those living in the world's poorest regions.

Everlane

Everlane is a United States-based casual apparel retailer that sells men's and women's Clothing. Everlane makes a difference with their exceptional quality, ethical sourcing, and radical transparency. Their timeless products are meant to be added to your wardrobe seemlessly.

FIGS

FIGS is a United States-based modern apparel retailer that sells men's and women's Clothing. FIGS transforms the healthcare experience by creating comfortable, unconventional, and functional medical apparel . FIGS believes that what you wear affects how you perform, so they design with care to assure their costumers look and feel good so they can perform their best.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.

DTCetc is going through periodic scheduled maintainence. We will be back soon. Meanwhile check out our socials

A Youtube icon
Instagram icon