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Girlfriend Collective
Girlfriend Collective is a United States-based athletic apparel retailer that sells women's Activewear. Girlfriend Collective is transparent, sustainable, and size-inclusive. As a brand, they prioritize being eco-friendly while still offering comfortable and stylish workout clothes for women of all sizes.
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DTCetc’s Take
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Girlfriend Collective is an ethically made and eco-friendly clothing brand founded in Seattle in 2016 by Guang and Ellie Dinh. The company produces high-quality, size-inclusive activewear made from re-purposed post-consumer plastic drinking bottles and has been featured in notable publications such as Business Insider, Vice, Bustle, and Refinery29. Girlfriend Collective's collection includes tanks and tees, sweaters, leggings, outerwear, fleece, and windbreakers in stylish neutrals and offers customers affordable prices and socially responsible and ethical production practices.
Customers who prioritize eco-consciousness and sustainability in their purchasing decisions would find Girlfriend Collective useful. These customers are likely to be environmentally aware and concerned about the impact of their consumption on the planet. They may be looking for products that are made from sustainable materials, have a low carbon footprint, and are produced using ethical and socially responsible practices.
Girlfriend Collective aligns with these customers' values by offering activewear made from re-purposed post-consumer plastic drinking bottles, which reduces waste and helps to minimize the environmental impact of clothing production. The brand also uses ethical and socially responsible production practices, ensuring that workers are treated fairly and paid a living wage. Additionally, Girlfriend Collective offers affordable prices, making sustainable and ethical fashion accessible to a wider range of customers.
Overall, customers who prioritize sustainability and ethical production practices in their purchasing decisions would find Girlfriend Collective useful. The brand's commitment to eco-consciousness and socially responsible practices aligns with these customers' values and offers them a way to make a positive impact on the planet through their fashion choices.
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Here's what shoppers have to say:
- Wife loves the phone pocket feature.
- Quality has held up over years and pieces are flattering and comfortable.
- Sustainable materials, inclusive sizing and marketing, and great shopping experience.
- Multiple sets available, with new colors released often.
- Great fit, quality, and not see-through.
- Excellent quality and brand mission.
- Easy to brush off dog fur and lint.
- Thoughtful packaging with a free dust bag.
- Diverse and inclusive campaigns.
- Super soft and barely noticeable when worn.
- Great colours, material, and cuts.
- High quality and comfortable clothing.
Cons
- Inconsistent fit across different products.
- Quality of fabric is not up to par with other athletic wear brands.
- Limited support in some of their sports bras.
- Shipping and tracking can be unreliable.
Domestic orders from Girlfriend Collective's original site typically take anywhere from 2 weeks to a month to arrive. Customers can also purchase from one of the company’s stockists for faster shipping and more reliable tracking. Girlfriend Collective offers free shipping for orders over $100 within the United States. International orders from Girlfriend Collective's original site can take anywhere from 2 weeks to a month to arrive. Customers can also purchase from one of the company’s stockists for faster shipping and more reliable tracking. Girlfriend Collective offers free shipping for orders over $150 outside of the United States.
Girlfriend Collective offers a 30-day return policy on unworn and unwashed items with the tags still attached. To return an item, customers must pay a $7 shipping and restocking fee, but exchanges are free. If customers accept their return in the form of store credit, the restocking fee will be waived. Collective Jade and Sage members get free exchanges and returns. The first sock and underwear purchase can be returned, following the above guidelines, but after this initial purchase, those items are final sale. It typically takes the company 5-7 business days to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
95
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100
This brand offers products that are on the pricey side.
Quality Score
95
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100
This brand offers products that are on the pricey side.
DTCetc Score
88
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100
This brand offers products that are on the pricey side.
Target Audience
Socially Conscious Women
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
95
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Quality Score
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DTCetc Score
88
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100
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Beyond Yoga Clothing
Beyond Yoga is an American activewear and athleisure brand founded in 2005 by two female entrepreneurs. Their collection of functional and comfortable clothing is designed for all bodies and comes in sizes from XXS-4X. With their body-positive ethos, Beyond Yoga offers buttery soft leggings, flattering tops, and more. They promote ethical manufacturing, sustainable fabric options, and have been featured by notable media outlets such as Vogue, Women’s Health, and Shape.
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