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Ghia is a non-alcoholic spirits company founded by Melanie who was inspired by her childhood memories of Aperitivo in the Mediterranean. Melanie created Ghia to transport people to a space of simple pleasures without the numbing effects of alcohol. Ghia is a spirits-free apéritif that invites customers to take a moment for themselves, watch the sunset, and connect with loved ones. Ghia's products are adapted for modern times, making it the perfect drink for those who want to savor great music and even better friends without the hangover. With Ghia, customers can enjoy the taste of traditional spirits without the alcohol, making it a great option for those who want to enjoy a night out without the negative effects.
Ghia appeals to customers who enjoy the taste and social aspects of traditional spirits but want a non-alcoholic alternative. These customers value mindful moments, social connections, and a hangover-free experience.
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Here's what shoppers have to say:
- sophisticated
- very drinkable
- special
- dedicated online store
- enjoyed before or after dinner
- kosher certified
- no artificial flavors, caffeine, or added sugar
Cons
- More bitter than a bad divorce.
- Distracting bitterness, amaro-like.
- Reformulated, changes in taste.
Ghia is a brand that ships to all 50 states of the United States. For international customers, Ghia is available in over 57 countries. However, not all products may be available outside of the US yet. The brand is working hard to bring all of Ghia to even more countries online and offline.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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75
This brand offers products that are on the pricey side.
Sustainability Score
75
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100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience
Mindful, social, health-conscious
Stereotype
Mindful
Pricing Rating
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Sustainability Score
75
/
100
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Quality Score
85
/
100
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DTCetc Score
84
/
100
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