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Frank Darling
Frank Darling is a New York-based online jewelry store that offers beautiful, handcrafted wedding and engagement bands made from 100% recycled gold and ethically sourced diamonds. Customers can choose from pre-designed rings or create their own unique piece with the 'DIY' service.
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Frank Darling is a New York-based online jewelry store founded in 2017 that specializes in handcrafted wedding and engagement bands. They offer a wide variety of ethically sourced and sustainably made diamonds, as well as a 'DIY' service to create a personalized engagement ring. All designs are made out of 100% recycled gold and are offered at an affordable price. Customers can choose from pre-designed rings or submit a sketch of their desired band for assembly.
Frank Darling is a brand of engagement rings that is designed for those who want something timeless and classic, but don't want the over-commercialized feel of the engagement ring industry. Their rings are also more affordable than big-name jewelers, making them a great option for those who want a sentimental, yet affordable ring.
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Here's what shoppers have to say:
- Responsive customer service
- Helpful customer service
- Good value for price
- Customization options available
Cons
- Issues with shipping and delivery
- Some negative experiences with customer service
Frank Darling offers free Next Day Air shipping on US orders that total $1,000 or more. Anything under this amount is delivered through 2 Day Air, and all packages are insured in case of damaged or missing items. Additionally, Frank Darling provides international shipping in select countries, though it is unclear whether the brand will issue a tracking number.
Frank Darling offers a 30-day window for domestic and international customers to return their orders for free. Placeholder rings and designs that are made through the ‘bring your own stone’ program are not eligible for returns, and customers can only make a return once every six months. If the issue is related to sizing, Frank Darling will alter the jewelry for free within 90 days of receipt and cover all shipping charges. After that, the service is still complimentary but buyers will have to pay the transit fees. To initiate the return process, customers must reach out to the brand for further instructions and include the certificate given with the package. Returns are not accepted for placeholder rings and designs made through the ‘bring your own stone’ program. It takes up to 30 days to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience
Lovers, Affordable, Classic
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
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100
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DTCetc Score
84
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100
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