Frank Darling
Frank Darling is a New York-based online jewelry store that offers beautiful, handcrafted wedding and engagement bands made from 100% recycled gold and ethically sourced diamonds. Customers can choose from pre-designed rings or create their own unique piece with the 'DIY' service.
The story
Frank Darling is a diamond retailer that positions itself as a transparent alternative to traditional diamond industry practices. The brand criticizes the diamond industry for lack of clarity and high markups across both low-end and high-end retailers, as well as online competitors.
The brand targets individuals shopping for engagement rings and diamond jewelry who want clarity and fair pricing.
The DTCetc bottomline
What customers say
- Positions itself as transparent in an industry the brand describes as opaque
- Critiques inflated markups across retail segments
- Focuses on helping customers avoid being overcharged
Frank Darling shipping policy
Free shipping
Frank Darling offers free Next Day Air shipping on US orders that total $1,000 or more. Anything under this amount is delivered through 2 Day Air, and all packages are insured in case of damaged or missing items. Additionally, Frank Darling provides international shipping in select countries, though it is unclear whether the brand will issue a tracking number.
Frank Darling return policy
90-day return window
Frank Darling offers a 30-day window for domestic and international customers to return their orders for free. Placeholder rings and designs that are made through the ‘bring your own stone’ program are not eligible for returns, and customers can only make a return once every six months. If the issue is related to sizing, Frank Darling will alter the jewelry for free within 90 days of receipt and cover all shipping charges. After that, the service is still complimentary but buyers will have to pay the transit fees. To initiate the return process, customers must reach out to the brand for further instructions and include the certificate given with the package. Returns are not accepted for placeholder rings and designs made through the ‘bring your own stone’ program. It takes up to 30 days to process a return.
