Fenton

Fenton creates personalized, responsibly sourced, and transparently made fine jewelry at an exceptional price point. Their sparkling gemstones and diamonds are carefully selected by a dedicated team in India, providing an everlasting heirloom for any milestone.

Category
Apparel
Specialty
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
B Corp
Great Quality

DTCetc’s Take

About Fenton

Fenton is a fine jewelry brand founded by Laura & Kathrin in 2019. The brand prides itself on creating the best heirlooms in a fully transparent, responsible, and inclusive way. Fenton believes in providing the best quality jewelry at an exceptional price point by going straight to the source with their dedicated team in India who personally inspect and select each sparkling gemstone and diamond. Fenton aims to change the old school industry marketing myths and provide personalized jewelry crafted at a price that suits the customer. Whether it's celebrating commitment, challenges, or change, Fenton is here to make it easy. Whoever you are, whoever you love, Fenton is your everlasting heirloom.

Who Shops At Name

Customers who appreciate fine jewelry and are looking for personalized, responsibly sourced, and transparently made pieces will be drawn to Fenton. They value exceptional quality at a reasonable price point and seek an everlasting heirloom that celebrates their unique milestones and relationships.

What customers love about Fenton

Here's what shoppers have to say:
  • Fenton's customer service is second to none, with attentive and personal service.
  • Customers are thrilled with the quality and style of Fenton's products.
  • The Fenton team is knowledgeable, helpful, and friendly, providing a wonderful shopping experience.
  • Customers appreciate Fenton's commitment to ethical sourcing and fair working conditions.
  • The team at Fenton is dedicated to bringing customers' visions to life, with bespoke designs and attention to detail.
  • Fenton's aftercare service is excellent, providing lifelong support for their products.
Cons
  • Customers have expressed dissatisfaction with the overall experience of shopping with Fenton
  • Product quality and shipping times have been inconsistent for some customers
  • Customer service has been lacking in responsiveness and effectiveness
  • Refunds and returns have been a source of frustration for several customers

Fenton's Shipping Policy

Fenton ships all orders within the UK using DPD, while international deliveries are made through DHL. In rare cases where a different courier is used, customers will be informed ahead of shipping. The brand cannot guarantee expedited delivery for made-to-order jewelry due to the custom components involved, but they are willing to work with customers who have specific deadlines. There is no information provided on shipping prices or deals for purchases over a certain amount.

Fenton's Return Policy

Fenton offers a return or exchange policy for their Made-to-Order rings within 60 days of receipt. However, their Bespoke Service rings are non-refundable but can be exchanged within the same 60-day timeframe. Customers must follow the instructions provided by Fenton to initiate a return or exchange. It is important to note that some items may not be eligible for return or exchange, and this will be explicitly stated by the company. There is no information available on how long it takes for Fenton to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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75
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
85
/
100
This brand offers products that are on the pricey side.
Target Audience

Fine jewelry lovers, personalized seekers, responsible consumers

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
85
/
100
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Fenton on Socials

View this profile on Instagram

Fenton (@Fenton) • Instagram photos and videos

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