Fable

Fable is an innovative pet gear company working to bring pet owners a wide range of products that perfectly marry form and function. All Fable products are made from the highest quality materials available. Our products are thoughtfully designed with you and your pup in mind, for dogs of all sizes, in hopes we can make your life that much happier.

Category
Pets
Socials
80
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Fable

Fable is a family-run company founded by siblings Sophie and Jeremy with a mission to design pet products from the ground up, ensuring that they are the best tools for your life and not just the best version of something else. Fable's products are made with safe materials that are durable and food-safe, minimizing hazards and keeping your pet safe. They put everything they make through a battery of tests to ensure that they are strong enough to withstand anything. Fable believes that helping your pet stay safe is about delivering tools that are so intuitive, you can actually focus on the world around you and make their world a whole lot more fun too. Join the Fable family and share all of your Fable adventures with them on social media.

Who Shops At Fable

Customers who are pet owners and enjoy exploring the world with their pets would love Fable. These customers look for gear that solves problems for both them and their pets, making their adventures more enjoyable. Fable aligns with the customer's values because they prioritize the comfort and safety of their pets while also valuing convenience and practicality for themselves. Fable's gear is designed to meet these needs, allowing customers to have a seamless and enjoyable experience with their pets.

What customers love about Fable

Here's what shoppers have to say:
  • The crate provides a safe and comfortable place for dogs to rest while still being able to observe their surroundings.
  • The product is well-made and worth the investment.
  • The crate helps to keep dogs calm while their owners are away.
  • The leash is of high quality and works like magic.
  • The crate is stylish and chic, adding a touch of elegance to any home.
Cons
  • The quality of Fable's products is inconsistent and may not meet expectations
  • Fable's products may not be durable enough for pets who are rough with their toys or beds
  • Some customers have reported issues with the design and functionality of Fable's products

Fable's Shipping Policy

Fable offers free standard shipping for non-furniture items within the United States using UPS Surepost or UPS Ground, which takes 5-10 business days. Customers can also opt for UPS Expedited shipping, which takes 2-3 business days, with the price varying by weight.

Fable's Return Policy

Fable has a 30-day return policy for non-furniture items. Customers can return items within this time frame without any questions asked. If there is an issue after 30 days, customers can email the company to resolve the issue.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
69
/
100
This brand offers products that are on the pricey side.
Target Audience

Pet adventurers

Stereotype

Pet-lover

Pricing Rating
$
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Sustainability Score
50
/
100
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Quality Score
80
/
100
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DTCetc Score
69
/
100
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Fable on Socials

View this profile on Instagram

Fable (@Fable) • Instagram photos and videos

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Heads Up For Tails

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