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Drty
Drty offers a refreshing and rebellious take on the ready-to-drink alcohol market with their unique range of Hard Seltzers. With a focus on clean drinking, Drty has quickly become a go-to brand for those seeking a lighter and lower calorie option.
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Drty is a UK-based alcoholic beverage brand founded in 2019 by Oli Clements and Matija Pisk, both of whom have experience working for Diageo PLC. Drty offers a unique range of Hard Seltzers, which are alcoholic sparkling water with flavours. The brand was created to provide a lighter and lower calorie option to the ready-to-drink alcohol market, which is often dominated by overly sweet and low-quality drinks. Drty quickly became one of the first Hard Seltzer brands in the UK and has since sold over 1 million cans. Drty is now stocked nationwide in various supermarkets, including Waitrose, BP M&S, Ocado & Whole Foods. With a rebellious and DRTY personality, Drty encourages customers to "drink clean, live DRTY."
Drty is popular among customers who seek lighter and lower-calorie options in the ready-to-drink alcohol market. Those who prefer alcoholic sparkling water with flavors over overly sweet and low-quality drinks are drawn to Drty's unique range of Hard Seltzers.
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Here's what shoppers have to say:
- Light, tasty and moreish
- Doesn't leave a sticky feeling like sweet drinks or a bloated feeling like beer and cider
- Great taste and size
- Perfect for those who don't like beer or wine
- Zero carbs and sits well
- Refreshing and easy to drink
- Great for cutting down calories when drinking alcohol
Cons
- The taste of the drinks is unpleasant and does not meet expectations
- The flavors may not be as strong as advertised
- The quality of the alcohol may be lacking
- Some customers have reported a chemical aftertaste
Drty offers a quick shipping policy for all stocked items. Orders will be dispatched within 1-3 working days from the time of placing an order. Shipping times vary depending on the delivery address. For delivery within the UK, it can take between 1-3 working days from dispatch. However, bank holidays, national holidays, and peak seasonal shipping periods may produce longer delivery times.
Drty offers a hassle-free return policy within 30 days of delivery for products that are faulty, damaged, or do not meet your expectations. Customers must ensure that the product is in good condition, unassembled, and in its original packaging to be eligible for a return. If the product is not resalable, Drty may not accept the return. Refunds will be processed within a certain amount of days and will be applied to the original method of payment. Sale items are not eligible for a refund, and the customer is responsible for paying the shipping costs for returning the item. If the item is over £50, customers should use a trackable shipping service or purchase shipping insurance. Drty does not guarantee that they will receive the returned item.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
50
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This brand offers products that are on the pricey side.
Quality Score
60
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This brand offers products that are on the pricey side.
DTCetc Score
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This brand offers products that are on the pricey side.
Target Audience
Health-conscious millennials
Stereotype
Health-conscious
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Sustainability Score
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Quality Score
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DTCetc Score
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