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Doona
Doona simplifies parenthood with innovative, quality products like the Car Seat & Stroller and Liki Trike. Busy parents love their practicality and safety, making life on the go easy.
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DTCetc Score
Brand Tags
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DTCetc’s Take
Popular Products
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Doona is committed to simplifying parenthood by developing innovative products and solutions that address unmet needs in day-to-day parenting. Doona's products make life on the go easy, without ever compromising on functionality, safety, and quality. The Doona Car Seat & Stroller and Liki Trike are two of the company's most popular products. The Doona Car Seat & Stroller is a safe, practical, and easy-to-use solution for parents who struggle with the daily transition between car seat and stroller. The Liki Trike, named after Mazar's second daughter, is a fully assembled, foldable, and sleek urban design trike that is perfect for families on the go. Doona's mission is to truly make an impact on parents' lives by providing tools that simplify parenthood and make life on the go easy.
Doona is popular among busy parents who desire innovative and practical products that simplify day-to-day parenting tasks. These customers prioritize functionality, safety, and quality in products that make life on the go easier, such as the Doona Car Seat & Stroller and the Liki Trike.
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Here's what shoppers have to say:
- First class and easy to use rain cover
- The limited edition car seat are amazing
- Excellent replacement wheels with easy fitting and tools provided
- The Essentials Bag works well with the Doona car seat, good size and fits everything needed
Cons
- The product has durability issues that may require costly replacements.
- The company's customer service may not adequately address product defects.
Doona offers free economy shipping within the continental US for orders over $75, while all other orders will be shipped for a flat fee of $7.90. The delivery time is 5-10 business days from the order date, with orders being processed within 1-3 business days. An adult signature is required for all orders due to the high value of their products, and they do not deliver to P.O. Boxes. For shipping to Hawaii and Alaska, customers can contact them directly.
Doona offers a 100-day return policy for their products. Customers may return their item within 100 days from the purchase date, and for the first 30 days, returns are free of charge. After this period, customers are responsible for shipping fees, and a restocking fee of 30% will be applied. To start a return, customers must contact Doona within 100 days from the purchase date. The merchandise must be in its original packaging, unused, and in new condition with all stickers and inserts included. Original shipment and handling charges are non-refundable, and refunds can only be given to the original form of payment. Products returned after 100 days of the purchase date will be refused or returned to the customer. Once the return is approved, Doona will provide a return label, and all returned products will be inspected by their Customer Service team upon receipt. The processing time for a refund is 7-14 business days after the inspection. If applied, shipping and restocking fees will be deducted from the refund amount.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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75
This brand offers products that are on the pricey side.
Sustainability Score
60
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100
This brand offers products that are on the pricey side.
Quality Score
75
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100
This brand offers products that are on the pricey side.
DTCetc Score
71
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100
This brand offers products that are on the pricey side.
Target Audience
Busy parents, innovators, practicality
Stereotype
Parent
Pricing Rating
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Sustainability Score
60
/
100
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Quality Score
75
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100
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DTCetc Score
71
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100
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