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CPG — Foodie

Crosstown Doughnuts

Indulge in handcrafted, fresh doughnuts made with real ingredients from Crosstown Doughnuts. Their unique sourdough base delivers honest flavor, while their commitment to sustainability adds a guilt-free touch.

DTCetc Score
70
out of 100
01

The story

Crosstown Doughnuts is a young and independent brand founded in 2014 by JP Then and Adam Wills who are known for their handcrafted fresh doughnuts made with real ingredients that deliver real flavor. Crosstown is a scratch bakery that makes all of their jams, compotes, fillings, glazes, and toppings in-house, using the finest ingredients they can find to deliver real, honest flavor. They are also the creators of the world's first yeast-raised sourdough base, which has become renowned for its unique taste. Crosstown Doughnuts values integrity, growth, and accessibility for their customers and employees. They strive to offer a professional, courteous, and solution-based service to provide a moment away from the madness of London's hustle and bustle. Crosstown Doughnuts acts with a practical conscience by using sustainably sourced packaging and offering recycling in all of their locations.

Who shops at Crosstown Doughnuts

Crosstown Doughnuts' customers are doughnut lovers who appreciate the use of real ingredients and handcrafted, fresh treats. They value the brand's dedication to quality, unique sourdough base, and commitment to sustainability and recycling.

100%
Direct-to-consumer
CPG
Category
02

The DTCetc bottomline

70
/100
Overall score
Quality70
Sustainability80
Value for money60
Category
CPG
Style
Foodie
03

What customers say

Customers love
  • The vegan hot cross bun doughnuts are delicious and worth looking forward to each year.
  • Excellent and responsive service, with special thanks to Edward.
  • Crosstown is a safe bet for vegan treats, with seamless delivery.
  • Excellent customer service

Crosstown Doughnuts shipping policy

Crosstown Doughnuts offers delivery across most of the UK from Tuesday to Saturday. Customers are not able to choose a delivery time, and the vast majority of orders arrive before 2pm on the selected delivery date. In rare cases where there are delays, Crosstown Doughnuts will contact the customer to discuss.

Crosstown Doughnuts return policy

14-day return window

Crosstown Doughnuts has a return policy that allows customers to return merchandise within 14 days of receiving their order. To make a return, customers must download and print the returns form from the website and follow the instructions provided. All returns must be made via post, and in-store returns are not accepted.

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