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CPG — Health-conscious

Catalina Crunch

Catalina Crunch is a NYC-based brand offering delicious and nutritious plant-based breakfast cereals, cookies, and crunch mixes. Packed with protein, fiber, and iron, their products come in 8 cereal, 4 cookie, and 4 crunch mix flavors. Buy one-time or subscribe to save 20%, and refer a friend to get $10. Free shipping in the US!

Catalina Crunch
DTCetc Score
88
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Catalina Crunch makes cereals and snacks formulated to be lower in sugar while providing protein and fiber. The brand was founded by Krishna Kaliannan, a Type 1 diabetic, to fill a gap in the market for delicious options meeting specific nutritional needs.

Who shops at Catalina Crunch

For people seeking lower-sugar cereal and snack options with added protein and fiber.

Catalina Crunch
100%
Direct-to-consumer
CPG
Category
03

The DTCetc bottomline

88
/100
Overall score
Quality90
Sustainability90
Value for money80
Category
CPG
Style
Health-conscious
04

What customers say

Customers love
  • Lower in sugar compared to conventional options
  • Contains added protein and fiber
  • Free shipping on orders $45+
  • Expanded product portfolio including snack mix multipacks
05

Popular products

Shop the range ↗

Catalina Crunch shipping policy

Orders are expected to be delivered within 7–10 business days from the order date. Delivery times may vary due to carrier delays, holidays, or other factors beyond the company's control.

Catalina Crunch return policy

The company does not offer refunds on products. For food safety reasons, returns are not accepted.

06

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