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Caraa
Caraa is the ultimate brand for the fashion-savvy urbanite. Their bags are beautifully crafted and designed with the modern lifestyle in mind, making them perfect for gym-goers and city dwellers alike.
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DTCetc’s Take
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Caraa is a sport bag and accessory company that was founded in 2015 by Carmen Chen Wu and Aaron Luo. Their mission is to reimagine handbags for modern life, with a focus on creating beautiful yet utilitarian bags to help maneuver through the city's unique hyper-paced lifestyle. Caraa's products are designed with the customer in mind, with ever-evolving designs that take customer feedback into consideration. Whether you're looking for a bag to carry your gym essentials or your everyday items, Caraa has a style for you.
Caraa caters to urban professionals and fitness enthusiasts who appreciate beautifully crafted, functional bags to support their fast-paced lifestyles. Caraa's customers are fashion-conscious and value quality, seeking bags that are versatile, stylish, and well-designed. Whether they need a bag for gym essentials or everyday items, Caraa's clientele expects their bags to seamlessly transition between various aspects of their lives.
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Here's what shoppers have to say:
- The studio bag is durable and stylish for commuting in Manhattan
- The diaper bag is functional and cute
- CARAA offers luxury quality at an affordable price point
- The masks are a favorite and shipping is fast and free
- The bags are great for carrying lighter items and are long-lasting when used appropriately
Cons
- The quality of Caraa bags is subpar, with durability issues such as flaking handles and quickly falling apart stitching.
- Customer service at Caraa is lacking, with difficulties reaching representatives through broken live chat, unanswered emails, and phone lines that frequently disconnect.
- There are concerns about the authenticity of reviews on the Caraa website, with allegations that negative reviews are removed and only positive reviews are published.
- Some Caraa products do not meet their advertised descriptions, such as masks that are not breathable and diaper bags that are not truly waterproof.
- Shipping from Caraa can be delayed without proper communication, leading to frustration for customers.
Caraa offers global shipping, including to PO boxes and military bases. The brand offers complimentary standard shipping for all orders $35 and higher to the 48 contiguous US states. International shipping charges vary depending on the location, with Hawaii, Alaska, and US Territories costing an additional $30, Canada costing $45, Central & South America costing $65, Asia costing $75, Europe and UK costing $65, Middle East and Africa costing $110, and Oceania costing $85. Customers are responsible for any customs fees, duties, or taxes that may apply upon delivery for international orders. The brand strives to ship all orders placed before 12:00PM (ET) within 2 business days, regardless of shipping speed selected, unless the item is on preorder. Preorder items will ship on the date specified on the collection, product, and cart pages. Domestic packages typically take up to 5 business days once shipped to arrive. If the option to expedite ship does not appear at checkout, customers can email hello@caraa.co to request expedited shipping.
Caraa offers returns and exchanges on new and unused items within 21 days of shipment, except for final sale items such as masks, croco, vaqueta, and sale items. Customers can initiate returns and exchanges by visiting caraa.loopreturns.com or emailing hello@caraa.co in the case of a manufacturing defect within 48 hours of receiving the order. Customers can exchange eligible items for any available item on the site or receive full purchase amount in store credit. However, all returns are charged a flat $12 fee upon refund, which is deducted from the total refund amount. Caraa does not accept any items that appear used, worn, or are missing components like dust bags or shoe bags. If the return is not accepted, the customer will be notified and the item will be returned back to them. The company is unable to provide shipping labels for international returns at this time, and any shipping costs, duties, or taxes collected upon delivery will be nonrefundable.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
60
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100
This brand offers products that are on the pricey side.
Quality Score
60
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100
This brand offers products that are on the pricey side.
DTCetc Score
62
/
100
This brand offers products that are on the pricey side.
Target Audience
Urban professionals, fitness enthusiasts, fashion-conscious
Stereotype
Urbanite
Pricing Rating
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Sustainability Score
60
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100
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Quality Score
60
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100
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DTCetc Score
62
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100
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Speciality
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Briggs and Riley
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Speciality
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