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CPG — Health-conscious

Bulletproof

With Bulletproof, you can be more Bulletproof. Whether it's your health or your life, the coaches and experts at Bulletproof have advice for making improvements. Immerse yourself in knowledge with the content and resources available here - from books and diet plans to workouts and recipes that are sure to improve your performance, including productivity hacks, nutrition hacks, mindset training courses and other advice.

DTCetc Score
82
out of 100
01

The story

Bulletproof is a direct-to-consumer brand focused on transforming daily rituals into moments of growth and awakening. The company believes in helping customers achieve harmony between mind, body, and spirit through their products.

Who shops at Bulletproof

People seeking to improve their daily rituals and overall well-being.

100%
Direct-to-consumer
CPG
Category
02

The DTCetc bottomline

82
/100
Overall score
Quality80
Sustainability80
Value for money70
Category
CPG
Style
Health-conscious
03

What customers say

Customers love
  • Free standard shipping on US orders over $49
  • 30-day return window for products purchased directly
  • Multiple shipping speed options available
  • Free tumbler with orders over $125

Bulletproof shipping policy

Free shipping over $49

Free standard shipping on US retail orders over $49 (excludes Hawaii, Alaska, Puerto Rico, Guam, Virgin Islands, and other US territories). Orders placed after 11AM PST are processed the next business day; expedited and express options are available at varying prices.

Bulletproof return policy

30-day return window

Products purchased directly can be returned within 30 days of purchase for a full refund minus shipping and handling, but items must be unopened and an RMA must be requested first. Return shipping costs are not covered by Bulletproof.

04

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