Bulletproof

With Bulletproof, you can be more Bulletproof. Whether it's your health or your life, the coaches and experts at Bulletproof have advice for making improvements. Immerse yourself in knowledge with the content and resources available here - from books and diet plans to workouts and recipes that are sure to improve your performance, including productivity hacks, nutrition hacks, mindset training courses and other advice.

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CPG
Specialty
Socials
80
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Bulletproof

Bulletproof is a functional nutrition brand founded in 2013 by Dave Asprey that offers a range of products designed to help customers feel their best. Bulletproof challenges nutrition norms by using traditional and science-backed ingredients to create products that are soy-free, dye-free, gluten-free, and non-GMO. The brand's products include clean coffee, supplements with science-backed ingredients, body-supporting collagen, and better-for-you snacks made with carefully selected ingredients. Bulletproof prioritizes holistic wellness from energy to mood, and their experts choose ingredients at doses that have clinical studies to confirm their effectiveness. With Bulletproof, customers can discover what better feels like and reimagine what it means to fuel their mind and body.

Who Shops At Name

Bulletproof customers are likely to be health-conscious individuals who prioritize functional nutrition and look for clean, science-backed ingredients in their food and supplements. These customers value soy-free, dye-free, gluten-free, and non-GMO products and appreciate Bulletproof's dedication to holistic wellness, from energy to mood. They seek products that can help them feel their best and are open to reimagining how they fuel their minds and bodies.

What customers love about Bulletproof

Here's what shoppers have to say:
  • Customers love the taste and quality of Bulletproof supplements.
  • The protein dissolves quickly and doesn't add any extra flavor.
  • Customers are satisfied with the coffee, creamer, and frother trio.
  • The snacks are yummy and help curb cravings.
  • The products are filling and provide an amazing taste.
  • Customers feel better and use the products daily.
Cons
  • Inconsistent product quality
  • Some products have an unpleasant taste
  • Packaging could be improved for better usability
  • Not all products live up to their advertised benefits

Bulletproof's Shipping Policy

Bulletproof offers free standard shipping on retail orders over $49 within the United States. Orders placed after 11AM PST will be processed the following business day, and orders placed after 11AM PST on Fridays will be processed the following Monday. Business days are Monday-Friday, excluding scheduled fulfillment center closures. International shipping rates will be calculated at checkout and vary based on final destination to provide the lowest currently available shipping rate. Packages will be delivered in 3-12 business days, and customs, duties, and taxes are not included in the order amount at checkout. International P.O. box shipping is not available, and wholesale accounts are not eligible for free shipping.

Bulletproof's Return Policy

Bulletproof offers a return policy for products purchased from their website within the first 30 days of receipt.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
82
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious, clean, functional

Stereotype

Health-conscious

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
80
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100
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DTCetc Score
82
/
100
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Bulletproof on Socials

View this profile on Instagram

Bulletproof (@Bulletproof) • Instagram photos and videos

Brands Like Bulletproof

Looking for brands similar to Bulletproof

We've got you covered. Check out this list of similar CPG brands that customers of Bulletproof love.

Brandless

No middlemen. No inventory. No markups. Zero Fancy, Brandless is a new kind of brand—one that builds products for you, cuts out the middlemen, and passes along the savings. And these aren’t just a few good products, they’re 115 carefully curated items: snacks, beauty essentials, cleaning supplies, pantry staples. You name it!

Huel

Huel is a nutritionally complete food, so all you need to sustain yourself is Huel and water. It is made with easily obtained ingredients in the U.K. It is a ready-to-drink meal alternative designed to be a wholesome, convenient way of eating for anyone looking to improve their health and fitness regime.

Acid League

Acid League is a science-driven brand reinventing vinegar and offering living vinegars, vinaigrettes, hot sauces, and condiments. Their focus on flavor and gut health appeals to those who value experimentation in the culinary world.

allplants

allplants is a vegan meal delivery service founded in 2016 by brothers Jonathan and Alex Petrides. It offers 30+ chef-made recipes balanced by a nutritionist and featuring at least two servings of fruits or veggies. As a Certified B Corporation, allplants is committed to sustainability and offers free delivery. Its menu includes breakfast, lunch, dinner, and drool-worthy desserts, making it an easy choice for those looking to try out a plant-based lifestyle.

Amass

Amass is a modern-day botanics brand that offers clean botanics for social and self-care rituals. From botanical spirits to personal care products, Amass uses natural, non-GMO botanical ingredients that are carefully selected for a cleaner cocktail or sensory ritual.

Banza

Banza's chickpea-based comfort foods are a game-changer for health-conscious and eco-friendly customers. Their pasta, pizza, mac 'n' cheese, and rice are all delicious and nutrient-dense, making for guilt-free indulgence.

Batch Organics

Batch Organics delivers convenient and nutritious foods without any added BS. Their use of cryogenic freezing locks in the taste, vitamins, and minerals of their produce, ensuring customers get the same freshness and nutrition as if they picked it themselves. Frozen is the new fresh with Batch Organics.

Beekeeper's Natural

Beekeeper's Naturals is a sustainable brand founded in 2016 by Carly Stein that offers natural and clean remedies featuring bee-centric ingredients sourced from apiaries across the US, Canada, and Brazil. Their mission is to create healthy and natural alternatives to over-the-counter products, and they also donate to bee research.

Begin Health

Begin Health offers prebiotic supplements that promote gut health and support the development of the immune system, digestion, and mental health in toddlers and kids. Made by health experts, their unique blend of HMOs and fiber from chicory root inulin ensures the best start in life for your little ones.

Behave

Behave offers a healthier take on classic candy favorites without compromising on taste. Made with natural ingredients, their gummies and chocolates are perfect for those who value transparency and their health.

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