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Brilliant Earth
Brilliant Earth is a United States-based luxury apparel retailer that sells women's Jewelry. Brilliant Earth proposes an eco-friendly way of shopping for diamonds. Their luxurious designs aren't at the price of Earth.
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Brilliant Earth is a global leader in ethically sourced fine jewelry founded in 2005 by Beth Gerstein and Eric Grossberg. They are certified with the Responsible Jewelry Council and go out of their way to ensure their diamonds are tracked from the source to the customer's doorstep. Their jewelry is made with recycled materials and they donate 5% of their profits to support mining communities and rainforests. Customers can find a range of diamond rings, necklaces, and earrings, as well as natural and artificial diamonds with many customization options. Payment installments are available through Affirm and they offer a 30-day return policy and 24/7 customer service.
Customers who prioritize sustainability and ethical sourcing in their purchases would find Brilliant Earth useful. These customers are likely to be eco-conscious and concerned about the impact of their purchases on the environment and communities. They may also be interested in supporting companies that give back to the environment and communities.
Brilliant Earth aligns with these customers' values by offering ethically sourced fine jewelry made with recycled materials. They are certified with the Responsible Jewelry Council and track their diamonds from the source to the customer's doorstep, ensuring that they are conflict-free. Additionally, they donate 5% of their profits to support mining communities and rainforests, which appeals to customers who want to make a positive impact with their purchases.
Customers who shop at Brilliant Earth are likely to prioritize transparency and customization in their purchases. They can choose from a range of diamond rings, necklaces, and earrings, as well as natural and artificial diamonds with many customization options. Payment installments are available through Affirm, making it easier for customers to purchase high-quality, ethically sourced jewelry.
Overall, customers who value sustainability, ethical sourcing, and customization in their purchases would find Brilliant Earth useful. The company's commitment to transparency and giving back to communities aligns with these customers' values and makes them a top choice for eco-conscious shoppers.
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Here's what shoppers have to say:
- Great products with beautiful designs.
- Mission to promote ethical and responsible jewelry.
Cons
- The quality of the products could be improved.
- The customer service experience could be more efficient.
- The prices are higher compared to similar brands.
Brilliant Earth offers free shipping for domestic orders in the US, Canada, the UK, and Australia. For domestic orders, expect your order to arrive on or before the date listed on the confirmation email. For international orders, customers can arrange for a special delivery by calling 1-647-498-5665. There are no shipping prices or deals for orders over a certain price.
Brilliant Earth has a generous return policy that allows customers to exchange their purchase or receive a full refund within 30 days of their order. Customers can return rings, loose gemstones, and diamonds free of charge, as the company pays for the return shipping. To process a return, customers must contact Brilliant Earth at 1-647-498-5665 and keep their item in “original, unworn condition.” Modified, resized, engraved, previously exchanged, and custom-designed items cannot be returned. Customers must also include the original documents that came with their order and pack everything into the original packing material and double box it for the return. It typically takes the company 1-2 weeks to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
95
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100
This brand offers products that are on the pricey side.
Quality Score
95
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100
This brand offers products that are on the pricey side.
DTCetc Score
88
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100
This brand offers products that are on the pricey side.
Target Audience
Ethical shoppers
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
95
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100
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Quality Score
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DTCetc Score
88
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100
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