Bonobos

Bonobos is an innovative clothing line founded in 2007 with the mission to provide men with better fitting, higher quality clothing. Offering a wide range of items from pants to swim trunks, Bonobos is known for its clean cuts, vibrant colors, and fun patterns.

Category
Apparel
Socials
95
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Bonobos

Bonobos is an innovative clothing line founded in 2007 by Andy Dunn and Brian Spaly with the mission to provide men with better fitting, higher quality clothing. Now owned by Walmart, the company offers a wide range of clothing items, from pants and jeans, to swim trunks, shirts, and golf wear. Bonobos is known for its clean cuts, vibrant colors, and fun patterns, and has partnerships with Nordstrom and Affirm, offering customers financing options. The company ships internationally and offers multiple promotions and discounts.

Who Shops At Bonobos

Bonobos is a men's fashion line that offers a wide range of products for all styles, seasons, and events. It offers an inclusive size range, with some products available up to a 52 waist or 4XL, making it suitable for men of all sizes.

What customers love about Bonobos

Here's what shoppers have to say:
  • Great styles, superb fit, and phenomenal customer service.
  • Bonobos retail locations have a small footprint and don't feel overwhelming like other brands' stores.
  • Fit, colors, and sizing are accurate.
  • Bonobos got rid of "khaki diaper butt".
  • Clothes are not plastered with their logo like a lot of other companies.
  • Enough size/tailoring options were you can really dial in the perfect fit for you right out of the box.
  • Tailored and athletic options are the best-fitting garments.
  • Thinner dress shirts are wonderful for warm weather.
Cons
  • The quality of some Bonobos products is not up to par with their prices.
  • Customer service can be slow to respond and unhelpful in resolving issues.
  • The fit of Bonobos clothing can be inconsistent, making it difficult to order online without trying on first.

Bonobos's Shipping Policy

For domestic shipping in the US, Bonobos offers three different zones with different delivery times. Zone 1, which covers the Northeast coast, receives deliveries in 1-2 business days. Zone 2, which covers the mid-east, arrives in 2-3 business days, but can be upgraded to 1 business day for a $25 fee. Zone 3, which covers the rest of the country, receives orders in 3-4 business days, but can be upgraded to 1 business day for $25 or 2 business days for $15. Orders over $275 are automatically upgraded to 2 business day delivery. For international shipping, packages arrive within 1-5 business days depending on the location. Expedited shipping is not offered internationally. Shipping to Canada is $25, Mexico is $25, and Australia is $35. For a list of all other countries, check out the brand’s website. International surcharge may be applied to your order depending on the quantity and where you’re shipping to. All orders come with a tracking number sent via email after the purchase ships.

Bonobos's Return Policy

Bonobos offers a generous return policy for domestic and international purchases. For domestic purchases, customers can return items within 45 days and receive a full refund. For international purchases, customers have 90 days to return items for store credit. To return an item, customers must repackage it and attach the return shipping label (included for domestic purchases only). Customers must also include the HS code 9801002600 and the tracking number of the original shipment. No refunds will be provided for shipping, international taxes, or duty costs. Exchanges are available only in the US for 90 days following the initial purchase. The company does not specify how long it takes to process a return. Customized items, gift cards, and final sale items are not eligible for return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
85
/
100
This brand offers products that are on the pricey side.
Target Audience

Men's fashion

Stereotype

Preppy

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
85
/
100
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Bonobos on Socials

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Bonobos (@Bonobos) • Instagram photos and videos

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