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Black Rifle Coffee Company
Black Rifle Coffee Company is a Veteran owned, premium roast coffee company. Our blend of coffee beans is rooted in the heart of the American soldier and the culture that it symbolizes—hard work, honor, bravery, family, and freedom.
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DTCetc’s Take
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Black Rifle Coffee Company was founded in 2014 by Evan Hafer, a military veteran, and has since become a popular roaster and distributor of high-quality coffee. The brand is dedicated to coffee, culture, and social consciousness, and is known for its commitment to giving back to veterans, law enforcement, and first responders. Black Rifle Coffee Company imports beans from Brazil and Columbia, roasting them five days a week in facilities in Manchester, TN and Salt Lake City, UT. They offer a wide variety of roasts, with the Freedom Fuel Coffee Roast being a customer favorite. The brand also manages a lifestyle blog called Coffee or Die. Black Rifle Coffee Company is marketed mostly toward American patriots who identify with their conservative, no-nonsense branding.
Black Rifle Coffee Company is a brand that would be useful for customers who love America and appreciate premium coffee. The brand has a focus on culture and social consciousness, and is dedicated to giving back to veterans, law enforcement, and first responders. Customers who identify as American patriots and are looking for unique coffee roasts would find Black Rifle Coffee Company useful. They look for high-quality coffee products that are roasted domestically and sourced directly from farmers in Brazil and Colombia. These customers may also be interested in the brand's lifestyle blog, Coffee or Die, which features military-related news and personal veteran stories.
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Here's what shoppers have to say:
- Superior quality
- Niche appeal
- Variety
Cons
- Subpar coffee
- Burned taste
Black Rifle Coffee Company offers domestic and international shipping, but there is no information on standard rates or estimated delivery times. Coffee Club orders ship for free, and customers can get free US shipping on orders over $70 from affiliated brands like ITS Tactical. The company does not offer returns on its coffee, but unopened bags can be exchanged within 15 days of placing an order. The brand's apparel can be returned within 15 days for an exchange or in-store credit, while items like mugs can be fully returned or exchanged within 30 days. Customers can contact the company via email or phone for any shipping-related questions.
Black Rifle Coffee Company does not offer returns on its coffee, but unopened bags can be exchanged for another within 15 days of placing an order. Apparel can be returned within 15 days for an exchange or in-store credit, while mugs can be fully returned or exchanged within 30 days. The company can be contacted via email or phone to initiate a return. However, some products cannot be returned, and the brand does not offer returns on international orders. It is important to note that the brand does not offer refunds, only exchanges or store credit. The processing time for returns is not specified on the brand's website.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
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This brand offers products that are on the pricey side.
Quality Score
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This brand offers products that are on the pricey side.
DTCetc Score
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This brand offers products that are on the pricey side.
Target Audience
American patriots, coffee lovers, veterans
Stereotype
Patriot
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