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CPG — Health-conscious

Behave

Behave offers a healthier take on classic candy favorites without compromising on taste. Made with natural ingredients, their gummies and chocolates are perfect for those who value transparency and their health.

Behave
DTCetc Score
79
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

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The story

Behave is a candy brand founded by Mayssa and world-renowned chef Elizabeth Falkner in the United States. The brand was created to offer a healthier alternative to traditional candy that is low in sugar and free of artificial ingredients, but still tastes delicious. Behave's products include gummies, chocolates, and other sweet treats that are sure to satisfy any sweet tooth. With Behave, customers can indulge in their favorite candies without the guilt and negative health effects.

Who shops at Behave

Behave is a great choice for customers who want to enjoy candy without compromising on taste or their health goals. These customers are looking for natural alternatives to traditional candy that help them avoid the negative effects of sugar crashes and artificial additives. Behave aligns with these values by offering candy that is made with high-quality, natural ingredients and is transparent about its production process. Customers who value transparency and natural ingredients in their food choices are likely to choose Behave over traditional candy options.

Behave
100%
Direct-to-consumer
CPG
Category
03

The DTCetc bottomline

79
/100
Overall score
Quality75
Sustainability80
Value for money70
Category
CPG
Style
Health-conscious
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What customers say

Customers love
  • Behave candy is highly recommended for those who want a low-sugar alternative to regular candy.
  • The lychee passionfruit flavor is a must-try and absolutely delicious.
  • The combination of lychee, passionfruit, and raspberry in the sweet bears is killer and enjoyable.
  • Behave's gummies have a tartness to the flavors that is unique and tasty.
  • The different flavors are easily distinguishable and enjoyable, especially passionfruit and lychee.
  • Behave's candy is a great option for those who are health-conscious or sugar-free eaters.
  • The branding and packaging of Behave candy is crisp and fun.
  • The sweet bears have a great flavor and are not overly sweet.
  • The sour stars are packed with flavor and have the perfect amount of sour.
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Popular products

Shop the range ↗

Behave shipping policy

Free shipping

Behave ships to all 50 states in the US and offers free shipping for first-time orders when customers join their mailing list. Shipping typically takes 3-7 business days upon receipt of the order, but unexpected delays or weather may cause lead-times to be extended. Behave ships with DHL, UPS, and FedEx, and some carriers may use USPS to complete deliveries. Orders usually ship within 1-2 business days and arrive within 2-3 days from being shipped. Behave hopes to expand their shipping to other countries soon and encourages customers to reach out if they want to see the brand in their country.

Behave return policy

Behave offers a 100% satisfaction guarantee on their candy products. If a customer is not completely satisfied with their purchase, they can request a full refund of their order.

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