Behave

Behave offers a healthier take on classic candy favorites without compromising on taste. Made with natural ingredients, their gummies and chocolates are perfect for those who value transparency and their health.

Category
CPG
Specialty
Socials
79
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Non GMO
Gluten Free

DTCetc’s Take

About Behave

Behave is a candy brand founded by Mayssa and world-renowned chef Elizabeth Falkner in the United States. The brand was created to offer a healthier alternative to traditional candy that is low in sugar and free of artificial ingredients, but still tastes delicious. Behave's products include gummies, chocolates, and other sweet treats that are sure to satisfy any sweet tooth. With Behave, customers can indulge in their favorite candies without the guilt and negative health effects.

Who Shops At Behave

Behave is a great choice for customers who want to enjoy candy without compromising on taste or their health goals. These customers are looking for natural alternatives to traditional candy that help them avoid the negative effects of sugar crashes and artificial additives. Behave aligns with these values by offering candy that is made with high-quality, natural ingredients and is transparent about its production process. Customers who value transparency and natural ingredients in their food choices are likely to choose Behave over traditional candy options.

What customers love about Behave

Here's what shoppers have to say:
  • Behave candy is highly recommended for those who want a low-sugar alternative to regular candy.
  • The lychee passionfruit flavor is a must-try and absolutely delicious.
  • The combination of lychee, passionfruit, and raspberry in the sweet bears is killer and enjoyable.
  • Behave's gummies have a tartness to the flavors that is unique and tasty.
  • The different flavors are easily distinguishable and enjoyable, especially passionfruit and lychee.
  • Behave's candy is a great option for those who are health-conscious or sugar-free eaters.
  • The branding and packaging of Behave candy is crisp and fun.
  • The sweet bears have a great flavor and are not overly sweet.
  • The sour stars are packed with flavor and have the perfect amount of sour.
Cons
  • The texture of Behave products may not be to everyone's liking.
  • Some customers have reported an aftertaste that they did not enjoy.
  • The price point may be considered high for some consumers.
  • Behave's flavor selection is limited.
  • There have been reports of a lingering taste after consuming Behave products.
  • Some customers have expressed disappointment with the amount of product for the price.
  • While Behave products may be a suitable alternative to jelly babies, they may not be as soft.

Behave's Shipping Policy

Behave ships to all 50 states in the US and offers free shipping for first-time orders when customers join their mailing list. Shipping typically takes 3-7 business days upon receipt of the order, but unexpected delays or weather may cause lead-times to be extended. Behave ships with DHL, UPS, and FedEx, and some carriers may use USPS to complete deliveries. Orders usually ship within 1-2 business days and arrive within 2-3 days from being shipped. Behave hopes to expand their shipping to other countries soon and encourages customers to reach out if they want to see the brand in their country.

Behave's Return Policy

Behave offers a 100% satisfaction guarantee on their candy products. If a customer is not completely satisfied with their purchase, they can request a full refund of their order.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
79
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious candy lovers

Stereotype

Health-conscious

Pricing Rating
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70
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Sustainability Score
80
/
100
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Quality Score
75
/
100
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DTCetc Score
79
/
100
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Behave on Socials

View this profile on Instagram

Behave (@Behave) • Instagram photos and videos

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