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Apparel — Minimalist

BAGGU

BAGGU is a United States-based ecofriendly apparel retailer that sells unisex Bags. BAGGU makes everyday bags that make life easier and fit with your daily routines. Their products have long, useful lives meant to be reusable and functional.

DTCetc Score
78
out of 100
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The story

Baggu, founded in 2007 by Emily Sugihara and her mother Joan Sugihara, is a brand that focuses on making simple, playful things for everyday living. Based in the United States, Baggu is committed to sustainability and has made it a part of their mission from the beginning. They started by making reusable shopping bags to eliminate single-use plastic bags. Over the years, Baggu has expanded their product line to include a variety of bags, from tote bags to backpacks, all designed with longevity and durability in mind. They prioritize quality and use materials like recycled nylon and recycled cotton to reduce waste and conserve resources. Baggu also ensures ethical manufacturing practices by working with ISO-certified manufacturers in China and regularly visiting their facilities. With a commitment to sustainability and a focus on well-designed, long-lasting products, Baggu is the perfect brand for customers who value both style and environmental responsibility.

Who shops at BAGGU

Baggu is a brand that makes simple, playful things for everyday living with a strong focus on sustainability. Customers who value sustainability and are conscious of their environmental impact would find Baggu useful.

These customers prioritize waste reduction and are looking for products that are made from recycled materials. Baggu offers reusable bags that are made from recycled nylon and canvas, reducing the need for single-use plastic bags. They also use recycled materials in their other products, such as mesh bags and polyfill.

Customers who value durability and longevity in their purchases would also find Baggu useful. Baggu designs their products to last, using high-quality materials and construction. They prioritize designing bags that can withstand everyday use and age with character, rather than chasing trends.

The customers who align with Baggu's values are conscious of the materials used in their products. They appreciate that Baggu's bags are made from recycled materials like nylon and cotton, reducing the amount of waste that goes into landfills. They also value the fact that Baggu's production process is ethical and that the brand has long-standing relationships with their manufacturers in China, who uphold standards of occupational health and safety.

Overall, Baggu appeals to customers who are looking for sustainable, durable, and ethically-made products. These customers prioritize waste reduction, durability, and ethical manufacturing practices, and Baggu aligns with their values by offering products that meet these criteria.

100%
Direct-to-consumer
Apparel
Category
02

The DTCetc bottomline

78
/100
Overall score
Quality90
Sustainability90
Value for money50
Category
Apparel
Style
Minimalist
Website
baggu.com ↗
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What customers say

Customers love
  • Free shipping on U.S. orders $50+
  • Free international shipping to select countries starting at $150+

BAGGU shipping policy

Free shipping

Free shipping on U.S. orders $50+. Free international shipping to select countries starting at $150+.

BAGGU return policy

30-day return window

Baggu offers a generous returns policy for their customers. Full priced items purchased online or in a Baggu store can be returned within 30 days of purchase for a full refund on the original payment method or store credit. The items must be in unused condition. Apparel must be unworn and unused. Sale items and face masks are final sale and cannot be returned or exchanged. To initiate a return for an online U.S. order, customers can click on the "CREATE RETURN" link. For international returns, customers need to send an email to INFO@BAGGU.COM. It is important to note that Baggu does not cover shipping costs or additional duties and fees charged for international returns.

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