Aura Bora

Aura Bora is a sparkling water brand that combines real herbs, fruits, and flowers with purified water to create delicious and healthy drinks. With a commitment to sustainability, they donate 1% of sales to conservation non-profits and use infinitely recyclable aluminum packaging.

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CPG
Specialty
Socials
91
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Aura Bora

Aura Bora is a sparkling water brand founded by a team of flavor experts who were tired of the uninspired and unhealthy options available in the market. The company was born after years of research and experimentation to create a sparkling water that is not only delicious but also healthy and sustainable. Aura Bora's sparkling water is made with real herbs, fruits, and flowers, and purified water that is filtered by reverse osmosis to remove contaminants. Unlike other brands, they never add citric acid to their drinks, which means no bitter aftertaste or upset stomachs. Aura Bora is committed to sustainability and uses infinitely recyclable aluminum packaging. The company also donates 1% of their sales to non-profits devoted to conservation and climate action. They occasionally release limited edition flavors in partnership with non-profits that protect the creatures and ecosystems featured on their cans.

Who Shops At Aura Bora

Eco-conscious customers who prioritize sustainability and healthy living would find Aura Bora useful. These customers are looking for products that align with their values and are willing to pay a premium for high-quality, environmentally-friendly options. Aura Bora's commitment to sustainability and use of real herbs, fruits, and flowers in their sparkling water make them an attractive option for these customers. Additionally, their dedication to donating a portion of their sales to non-profits devoted to conservation and climate action further aligns with the values of eco-conscious customers. The fact that Aura Bora uses infinitely recyclable aluminum packaging is also a major selling point for these customers, who are looking to reduce their environmental impact. Overall, Aura Bora's focus on sustainability, health, and giving back make them a great choice for eco-conscious customers looking for a refreshing and guilt-free beverage option.

What customers love about Aura Bora

Here's what shoppers have to say:
  • Aura Bora has unique flavor combinations that are perfect for mocktails or anytime.
  • The subscription service is convenient and easy to make changes to orders.
  • Cactus Rose is a favorite flavor, and all flavors are enjoyable.
  • The sparkling water has more depth and is refreshing.
  • The herbal flavors are great, and the fruit flavors add sweetness.
  • The peppermint watermelon is a favorite flavor.
  • The graphic design on the cans is amazing.
  • Aura Bora is a reform from other sparkling water brands.
Cons
  • The flavors may not be to everyone's liking.
  • The brand may not stand out compared to other options on the market.
  • The packaging may not be environmentally friendly.

Aura Bora's Shipping Policy

Aura Bora aims to fulfill orders within 24-48 hours, excluding weekends, but inventory levels may affect this timing. Shipping carriers strive to deliver orders within 5-7 days of shipment, but due to shipping and transit complications, delivery may take longer.

Aura Bora's Return Policy

Aura Bora has a return policy in place for damaged items. If a customer receives a damaged item, they can contact the brand at hello@aurabora.com with their order number and email address.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
91
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious millennials

Stereotype

Eco-conscious

Pricing Rating
$
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80
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Sustainability Score
90
/
100
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Quality Score
85
/
100
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DTCetc Score
91
/
100
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Aura Bora on Socials

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Aura Bora (@Aura Bora) • Instagram photos and videos

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