ALEX AND ANI

ALEX AND ANI is a United States-based ecofriendly apparel retailer that sells women's Jewelry. ALEX AND ANI helps you connect with your soul through signs and symbols. Their unique accessories inspire a connection with the universe and those around you.

Category
Apparel
Specialty
Socials
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About ALEX AND ANI

ALEX AND ANI is a jewelry brand founded in Rhode Island in 2004 by Carolyn Rafaelian. The brand offers a wide range of contemporary and simplistic designs for accessories such as bracelets, necklaces, and rings. ALEX AND ANI is known for their signature, expandable wires and uses recycled materials in their designs. The brand collaborates with well-known pop-cultural influencers and offers collections that include Disney designs, evil eye jewelry, and sister bracelets. ALEX AND ANI also donates a portion of their revenue to universities and charities. Their designs are made from safe materials that are nickel-free and eco-friendly, ensuring that customers can wear their jewelry with confidence. Whether you're looking for sentimental mom bracelets or matching best friend necklaces, ALEX AND ANI has something for everyone.

Who Shops At Name

Customers who are looking for eco-friendly and sentimental jewelry pieces would find ALEX AND ANI useful. They offer a wide range of jewelry made from recycled materials, including necklaces, bracelets, rings, and earrings. The brand collaborates with pop-culture franchises such as Harry Potter, Disney, Spongebob, Friends, Star Wars, and Wonder Woman. Customers who value craftsmanship and quality would appreciate their signature expandable wires and safe materials that are nickel-free. They also donate a portion of their revenue to universities and charities. Customers who are sentimental and looking for budget-friendly options would appreciate their personalized charms, anklets, and bracelets.

What customers love about ALEX AND ANI

Here's what shoppers have to say:
  • Fun and classy designs
  • Wide variety of charms
  • Great travel memento
Cons
  • Quality for price is horrible.
  • Difficulty returning items.
  • Delivery issues.

ALEX AND ANI's Shipping Policy

ALEX AND ANI offers international shipping, with free shipping available for orders to the US and Canada. However, there is no information available regarding shipping costs for international orders. The brand's eco-friendly jewelry is crafted from recycled materials and is nickel-free. Customers can personalize charms and enjoy an adjustable element for a perfect fit. A percentage of revenue is donated to universities and charities.

ALEX AND ANI's Return Policy

ALEX AND ANI allows customers to return items within 30 days for a full refund. However, website orders cannot be returned or exchanged. To return an item, customers must follow the instructions on the company's website, which includes contacting customer service to receive a return authorization number. It is unclear how long it takes the company to process a return. It is important to note that some items may not be eligible for return or exchange, so customers should check the company's website for any restrictions before making a purchase.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
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100
This brand offers products that are on the pricey side.
Quality Score
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100
This brand offers products that are on the pricey side.
DTCetc Score
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100
This brand offers products that are on the pricey side.
Target Audience

Eco-conscious, sentimental, quality-focused

Stereotype

Eco-conscious

Pricing Rating
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ALEX AND ANI on Socials

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