The DTCetc Face-Off Wellness · CPG Updated July 2026

IM8 vs Huel

IM8 and Huel are both all-in-one nutrition brands built for different jobs. IM8's Daily Ultimate Essentials is a 90-ingredient daily supplement powder -- co-founded by David Beckham with Prenetics -- focused on energy, gut health and longevity. Huel makes nutritionally complete meal replacements (powders, ready-to-drink and bars) designed to replace food, not supplement it. Pick IM8 to top up daily nutrition; pick Huel to replace meals.

DTCetc score

IM879/100
Huel78/100

Customer rating

IM84.8★ 16,255
Huel

Pricing tier

IM8$$$$$
Huel$$$
The verdict

Which should you pick?

IM8
★★★★¾ 4.8 · 16,255 reviews
79/100

Best forWellness shoppers

★ Quality 85/100 Visit IM8 →
Huel
78/100

Best forHealth-conscious, vegan, busy

★ Quality 90/100 Visit Huel →

Still weighing it up? Save this comparison & get deals on both →

From 16,255+ published customer reviews

What customers actually say

4.8 16,255 reviews · via on-site reviews

On-site verified reviews show a high 4.8-star average across a large review base, with the brand citing customer-reported gains in energy, digestion, sleep and focus.

Customers love
  • More energy reported by 95% of customers
  • Better digestion reported by 85%
  • Better sleep reported by 80%
  • Sharper focus reported by 75%

No aggregated customer-review data for Huel yet — check reviews directly on their site.

Summarized from each brand's own published customer reviews. We never republish full reviews — read them all at the source.

At a Glance

Comparison Between
I
IM8
Huel
Huel
Category Wellness CPG
Speciality CPG, Meal Kit
DTCetc Score 79/100 78/100
Customer rating 4.8★ · 16,255
Stereotype Health-conscious
Pricing Rating
$$$$$ This brand is premium priced
$$$$$ This brand is moderately priced
Sustainability Score
55/100
This brand scores fair in sustainability
90/100
This brand scores excellent in sustainability
Quality Score
85/100
This brand scores excellent for product quality
90/100
This brand scores excellent for product quality

Who shops at IM8 Vs. Huel

Who shops at IM8

Individuals seeking foundational daily nutrition and longevity support, including elite athletes and healthcare professionals.

More about IM8 →

Who shops at Huel

Health-conscious customers who prioritize nutrition and convenience would find Huel useful. These customers are often busy and may not have the time or resources to prepare healthy meals every day. They are also mindful of their dietary needs and seek out products that align with their values, such as veganism or gluten-free diets.

Huel offers a nutritionally complete meal and snack option that is affordable and sustainable. Customers who prioritize health and wellness can trust that Huel products contain slow-release carbs, protein, fat, fiber, and essential vitamins and minerals. The brand's transparent ingredient lists and low-waste packaging also align with the values of environmentally conscious customers.

Overall, Huel provides a convenient and affordable solution for health-conscious customers who prioritize nutrition and sustainability.

More about Huel →

IM8 Vs. Huel The Pros

IM8's Pros

  • Combines 90 ingredients in one daily drink as an all-in-one supplement
  • Formulas are vegan, allergen-free and gluten-free
  • No artificial flavors, added sugar, or artificial sweeteners
  • Includes a broad nutrient panel (Vitamin B12, D3, K2, CoQ10, Vitamin C, magnesium, probiotics and prebiotic fiber)
  • Backed by a scientific advisory board and co-founded with biotech company Prenetics
More about IM8 →

Huel's Pros

  • Great to be able to reliably get in a complete meal when pressed for time/instead of eating out.
  • Mission, impact, and product are top-notch.
  • Plenty of flavours and uses.
  • Includes Oat as a full meal.
  • Can be used as a snack or combined with real food.
  • Quick and easy to make a meal.
  • 400 calories per serving plus 27 vitamins and minerals.
  • Tastes great.
  • Easy to manage subscription service.
  • Great source of inspiration on the official forum.
  • Incredible quality merchandising.
  • Good option for busy days on the go.
More about Huel →

IM8's shipping policy Vs. Huel's Shipping Policy

IM8's shipping policy

No data available

More about IM8 →

Huel's shipping policy

For domestic orders in the US, Huel offers free shipping for orders of $25 or more. Orders under $25 have a flat shipping rate of $5 for the 48 contiguous states, and $13 for Alaska and Hawaii. Delivery usually takes 3-7 business days.For military addresses, Huel ships via USPS and delivery can take between 3-5 business days or up to 14 business days, depending on the exact location.

More about Huel →

IM8's return policy vs Huel's Return Policy

IM8's return policy

No data available

More about IM8 →

Huel's return policy

Huel's return policy allows customers to return any unopened boxes or pouches within 30 days of delivery. If a customer has purchased a ready-to-drink product or bar for the first time, they may return the opened box. Customers are responsible for return shipping costs, and orders over $75 should be sent using a trackable shipping method. Unfortunately, Huel does not specify how long it takes to process a return. It is important to note that items cannot be returned after the 30 day period. For more information, customers can contact [email protected].

More about Huel →
Keep comparing

People also compare