The DTCetc Face-Off Wellness Updated July 2026

IM8 vs Athletic Greens

IM8 and AG1 (Athletic Greens) are both all-in-one daily nutrition powders designed to replace a stack of supplements. IM8's Daily Ultimate Essentials combines 90 ingredients and is co-founded by David Beckham with biotech firm Prenetics, positioned around energy, gut health and longevity. AG1 is the category's established name, a greens-forward daily formula with a long track record. Both are vegan and free of added sugar, so the choice comes down to formulation preference and price.

DTCetc score

IM879/100
Athletic Greens87/100

Customer rating

IM84.8★ 16,255
Athletic Greens

Pricing tier

IM8$$$$$
Athletic Greens$$$$
The verdict

Which should you pick?

IM8
★★★★¾ 4.8 · 16,255 reviews
79/100

Best forWellness shoppers

★ Quality 85/100 Visit IM8 →

Best forHealth-conscious, sustainability-minded, authentic

★ Sustainability 85/100 Visit Athletic Greens →

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From 16,255+ published customer reviews

What customers actually say

4.8 16,255 reviews · via on-site reviews

On-site verified reviews show a high 4.8-star average across a large review base, with the brand citing customer-reported gains in energy, digestion, sleep and focus.

Customers love
  • More energy reported by 95% of customers
  • Better digestion reported by 85%
  • Better sleep reported by 80%
  • Sharper focus reported by 75%

No aggregated customer-review data for Athletic Greens yet — check reviews directly on their site.

Summarized from each brand's own published customer reviews. We never republish full reviews — read them all at the source.

At a Glance

Comparison Between
I
IM8
Athletic Greens
Athletic Greens
Category Wellness Wellness
Speciality Supplements
DTCetc Score 79/100 87/100
Customer rating 4.8★ · 16,255
Stereotype Health-conscious
Pricing Rating
$$$$$ This brand is premium priced
$$$$$ This brand is premium priced
Sustainability Score
55/100
This brand scores fair in sustainability
85/100
This brand scores excellent in sustainability
Quality Score
85/100
This brand scores excellent for product quality
82/100
This brand scores excellent for product quality

Who shops at IM8 Vs. Athletic Greens

Who shops at IM8

Individuals seeking foundational daily nutrition and longevity support, including elite athletes and healthcare professionals.

More about IM8 →

Who shops at Athletic Greens

AG1 is for people looking to incorporate a daily nutritional supplement into their morning routine.

More about Athletic Greens →

IM8 Vs. Athletic Greens The Pros

IM8's Pros

  • Combines 90 ingredients in one daily drink as an all-in-one supplement
  • Formulas are vegan, allergen-free and gluten-free
  • No artificial flavors, added sugar, or artificial sweeteners
  • Includes a broad nutrient panel (Vitamin B12, D3, K2, CoQ10, Vitamin C, magnesium, probiotics and prebiotic fiber)
  • Backed by a scientific advisory board and co-founded with biotech company Prenetics
More about IM8 →

Athletic Greens's Pros

  • 60,000+ verified 5-star reviews
  • Clinically-backed formula
  • NSF Certified for Sport
  • Trusted by Dr. Andrew Huberman
  • Available with complementary products like Omega3s and CoQ10
More about Athletic Greens →

IM8's shipping policy Vs. Athletic Greens's Shipping Policy

IM8's shipping policy

No data available

More about IM8 →

Athletic Greens's shipping policy

Athletic Greens offers a delivery time of approximately five to ten (5 to 10) business days after payment of the purchase price and shipping costs. For subscriptions, delivery is made monthly by default, but customers can choose to set delivery intervals to every 15, 30, 45 or 60 days by declaration to the company.

More about Athletic Greens →

IM8's return policy vs Athletic Greens's Return Policy

IM8's return policy

No data available

More about IM8 →

Athletic Greens's return policy

Athletic Greens offers a 90-day money-back guarantee for their products. If a customer is not satisfied with their purchase, they must return the product to the company to receive a refund. The refund will be transferred to the customer's bank account within 6 weeks after the returned product is received. However, shipping costs cannot be refunded.

More about Athletic Greens →
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