The DTCetc Face-Off Beauty Updated July 2026

Gisou vs Olaplex Shampoo

Gisou and Olaplex Shampoo are both haircare brands that offer unique and effective products for different hair concerns. Gisou, with its focus on natural and high-quality ingredients, is perfect for customers who value sustainability and the well-being of bees. On the other hand, Olaplex Shampoo is ideal for those who prioritize hair health and are looking for a product that can restore and strengthen damaged hair. Both brands offer innovative solutions and align with customers' values, making them valuable additions to any haircare routine.

Photography: Gisou product imagery Photography: Olaplex Shampoo product imagery

DTCetc score

Gisou81/100
Olaplex Shampoo84/100

Customer rating

Gisou4.7★
Olaplex Shampoo

Typical prices

Gisou$15–$129
Olaplex Shampoo$16–$173

Pricing tier

Gisou$$$$
Olaplex Shampoo$$$$
The verdict

Which should you pick?

Gisou
★★★★½ 4.7
81/100

Best forLuxury Hair

★ Quality 90/100 Visit Gisou →

Best forDamaged hair

★ Quality 90/100 Visit Olaplex Shampoo →

The bottom lineBoth brands score similarly on quality (90/100) and earn strong customer loyalty, but they serve different needs. Choose Gisou for lightweight, fragrance-forward hair oils and mists with a luxurious honey-infused positioning and more flexible returns (30 days, free); choose Olaplex for targeted repair of damaged hair with clinical backing, especially if you need a shampoo system. Olaplex is slightly pricier (tier 70 vs. 63) and has stricter returns (unused only, return shipping not refunded), while Gisou offers free returns within 30 days regardless of use.

Key differences at a glance

  • Gisou emphasizes lightweight formulas and long-lasting scents (cherry, caramel, honey, vanilla); Olaplex focuses on repairing damaged hair with its patented bis-aminopropyl diglycol dimaleate formula.
  • Gisou customers praise minimal product needed (2–3 drops) and non-greasy results; Olaplex customers highlight the No. 3 hair mask as 'life-changing' for softening and split-end repair.
  • Gisou offers free returns within 30 days from delivery with no condition restrictions; Olaplex requires items to be unused and in new condition, with return shipping costs not refunded.
  • Gisou ships from Netherlands, US, and UK with free shipping on €50/$50/£50+; Olaplex offers free US shipping on $50+ but has no definitive international shipping policy listed.
  • Gisou prices range $15–$129; Olaplex prices range $16–$173, positioning it as the pricier tier (70 vs. 63).
  • Gisou customers note results vary and scent longevity is inconsistent; Olaplex customers report consistent effectiveness for damaged hair and curly hair maintenance.

Still weighing it up? Save this comparison & get deals on both →

From published customer reviews

What customers actually say

By far, the only product that has not left my hair feeling greasy and feeling lightweight.

Gisou verified buyer · via Okendo
4.7 store rating · via Okendo

Gisou products are overwhelmingly loved for their luxurious scents and lightweight, effective formulas, though results vary for some users.

Customers love
  • Delightful, long-lasting fragrances (cherry, caramel, honey, vanilla) that aren't overpowering
  • Lightweight formulas ideal for fine hair; minimal product needed (2-3 drops)
  • Visible hair improvements: shine, smoothness, reduced split ends, less frizz
  • Non-greasy, doesn't transfer onto clothes
Watch out for
  • Results not guaranteed; some users saw no major transformation after a month
  • Scent longevity varies (one reviewer noted it doesn't last long on neck area)
  • Personal preference varies; not all users connect with the products

No aggregated customer-review data for Olaplex Shampoo yet — check reviews directly on their site.

Summarized from each brand's own published customer reviews. We never republish full reviews — read them all at the source.

Shop the face-off

Most-loved pieces, side by side

Gisou typical prices$15–$129
Olaplex Shampoo typical prices$16–$173

At a Glance

Comparison Between
Gisou
Gisou
Olaplex Shampoo
Olaplex Shampoo
Category Beauty Beauty
Speciality Hair Bath & Body, Hair
DTCetc Score 81/100 84/100
Customer rating 4.7
Typical price range $15–$129 $16–$173
Free shipping Free Free over $50
Return window 30 days
Stereotype Luxurious Celebrity
Pricing Rating
$$$$$ This brand is moderately priced
$$$$$ This brand is moderately priced
Sustainability Score
90/100
This brand scores excellent in sustainability
90/100
This brand scores excellent in sustainability
Quality Score
90/100
This brand scores excellent for product quality
90/100
This brand scores excellent for product quality
In the wild

Both brands, up close

Gisou product photography
Gisou
Olaplex Shampoo product photography
Olaplex Shampoo
Gisou product photography
Gisou
Olaplex Shampoo product photography
Olaplex Shampoo
Gisou product photography
Gisou
Olaplex Shampoo product photography
Olaplex Shampoo

Who shops at Gisou Vs. Olaplex Shampoo

Who shops at Gisou

Gisou by Negin Mirsalehi is a brand that combines a passion for honey bees and haircare. The brand's founder, Negin Mirsalehi, comes from a family of beekeepers, with beekeeping being in her blood for six generations. Gisou is committed to caring for the Mirsalehi Honey Bees and prioritizes their well-being in everything they do.

The brand's signature ingredient is honey, which is known for its moisturizing and nourishing properties. Gisou's Honey Infused Hair Oil, created with fresh honey from their bee garden, has been used by Negin's family for years to keep their hair healthy, moisturized, and conditioned. This multi-purpose hair oil is designed to nourish and moisturize hair.

Customers who would find Gisou useful are those who value natural and sustainable haircare products. They are conscious of the ingredients they use on their hair and seek products that are gentle and effective. These customers prioritize the well-being of bees and the environment and appreciate Gisou's commitment to caring for the Mirsalehi Honey Bees.

When making a purchase, these customers look for products that are made with high-quality ingredients and have proven benefits for their hair. They want products that are effective in nourishing and moisturizing their hair, without causing any damage or harsh effects. Gisou aligns with these customers' values as it offers a natural and sustainable haircare solution that is infused with honey, a powerful and beneficial ingredient.

Overall, customers who value natural, sustainable, and effective haircare products, and prioritize the well-being of bees and the environment, would find Gisou useful. Gisou's commitment to caring for the Mirsalehi Honey Bees and their use of honey as a signature ingredient align with these customers' values and preferences.

More about Gisou →

Who shops at Olaplex Shampoo

Customers who are interested in maintaining healthy and strong hair would find Olaplex Shampoo useful. While the stereotype may be that only celebrities use this product, anyone who values high-quality hair care would benefit from using Olaplex Shampoo. These customers are likely looking for a product that can help restore damaged hair and prevent further damage. They may also be interested in using products that are environmentally friendly and sustainable, which aligns with Olaplex's commitment to reducing water waste and limiting secondary packaging. Overall, customers who prioritize hair health, sustainability, and quality would find Olaplex Shampoo to be a valuable addition to their hair care routine.

More about Olaplex Shampoo →

Gisou Vs. Olaplex Shampoo The Pros

Gisou's Pros

  • Free shipping on orders €50+/$50/£50
  • 30-day free returns on products
  • Secure, tracked shipping from Netherlands, United States, and United Kingdom
  • Offers deluxe sample selections with purchases
More about Gisou →

Olaplex Shampoo's Pros

  • Olaplex products work best for damaged hair and provide hydration, shine, and a healthy look.
  • The hair mask is incredibly effective at softening hair and fixing split ends.
  • Olaplex products are easy to access in major beauty retailers.
  • No. 3 is lifechanging, leaving hair with a different texture that is soft and luscious.
  • No. 5 is incredibly effective at repairing hair after a mishap.
  • Olaplex is great for curly hair, helping to maintain the curls while keeping them hydrated.
  • Olaplex products have a positive impact on hair and reduce drying time and frizz.
More about Olaplex Shampoo →

Gisou's shipping policy Vs. Olaplex Shampoo's Shipping Policy

Gisou's shipping policy

Gisou ships from the Netherlands, United States, and United Kingdom via secure, tracked methods. Free shipping is available on orders over €50/$50/£50 with no code required, though duties are not included.

More about Gisou →

Olaplex Shampoo's shipping policy

Domestic: Olaplex offers free shipping on US orders of $50 or more. International: Olaplex does not have a definitive shipping policy for international orders listed on their website.

More about Olaplex Shampoo →

Gisou's return policy vs Olaplex Shampoo's Return Policy

Gisou's return policy

Customers can return products free of charge within 30 days from the date of delivery if unsatisfied. Mystery Boxes cannot be returned or exchanged.

More about Gisou →

Olaplex Shampoo's return policy

The Olaplex return policy allows customers to return their orders within four weeks of the purchase date, provided the item is unused and in new condition. Customers can find the return mailing address on the company website, but the shipping charge will not be refunded. Items that have been used or are not in new condition are not eligible for return. It typically takes the company up to two weeks to process returns.

More about Olaplex Shampoo →
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