Whiled

Whiled is a Brooklyn-based design brand, which specializes in goods that make leisure time more meaningful. The brain child of two graphic designers, Whiled was conceptualized to fill a gap in the marketplace by creating products aimed at targeting the downtime.

Specialty
Socials
85
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Whiled

Whiled is a brand founded by No Plans, Inc. that creates products designed for downtime. Founded in an era where being unproductive was celebrated, Whiled brings back the joy of leisure time with their unique and fun products. Their emphasis on good design and sparking curiosity is evident in their puzzle collection, which allows for pause and play. Whiled encourages customers to slow down, dawdle, and expand time to their weird whim. With Whiled, customers can have fun with no one watching, make little discoveries they love and don’t share, and do whatever makes them feel free. Press pause, then play with Whiled.

Who Shops At Name

Whiled customers are individuals who appreciate downtime and are looking for unique, well-designed products that encourage leisure time. They enjoy the brand's emphasis on good design and sparking curiosity through their puzzle collection.

What customers love about Whiled

Here's what shoppers have to say:
  • Beautiful and fun puzzle designs
  • Great for couples and as gifts
  • Collaborations with artists add to the appeal
  • Comes with a muslin sack to store pieces
  • Challenging but not frustrating
  • Quality puzzle pieces
  • Box and packaging are beautiful and make great wall art
Cons
  • The prices of Whiled products are higher than some competitors.
  • There is no option to include a gift note with purchases.

Whiled's Shipping Policy

Whiled offers shipping within the United States via USPS, FedEx, or DHL. Domestic ground shipping for orders under $100 is a flat rate of $7, while expedited shipping is a flat rate of $15. Orders over $100 receive free domestic ground shipping. Shipping to non-continental US states is a flat rate of $15. All shipping fees are nonrefundable once the item has shipped. International shipping is not currently available, but the brand is working on it. Orders are processed within 48 business hours and should arrive within 3-7 business days, although delays may occur during the holiday season. Customers can track their orders using the provided tracking number or by contacting customer service. Whiled accepts all major credit cards, Apple Pay, and Google Pay as payment methods.

Whiled's Return Policy

Whiled handles returns, replacements, and significantly damaged items on a case-by-case basis. Customers must email the company within 7 days of receiving their order for assistance with a recent purchase. The brand does not offer information on how long it takes to process a return. Whiled does not replace lost or stolen items and customers are advised to use the correct mailing address and track their shipment to reduce the risk of errors.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
71
/
100
This brand offers products that are on the pricey side.
Target Audience

Leisure enthusiasts

Stereotype

Bohemian

Pricing Rating
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Sustainability Score
50
/
100
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Quality Score
85
/
100
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DTCetc Score
71
/
100
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Whiled on Socials

View this profile on Instagram

Whiled (@Whiled) • Instagram photos and videos

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