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CPG — Health-conscious

Upright Oats

Upright Oats is a brand committed to creating better-for-you foods and beverages using oats as their main ingredient. Their formulas are created with the help of experts, making them both delicious and nutritious. With a focus on sustainability and ethical practices, Upright Oats is the perfect choice for health-conscious customers.

Upright Oats
DTCetc Score
79
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Upright Oats makes oatmilk. The brand states it created a better oatmilk that is better for bodies, communities, and the planet, believing small changes add up to big impact.

Who shops at Upright Oats

Upright Oats shoppers are health-conscious individuals who appreciate the benefits of oats and the brand's commitment to creating better-for-you foods and beverages. They value the company's dedication to sustainability and nutrition.

Upright Oats
100%
Direct-to-consumer
CPG
Category
03

The DTCetc bottomline

79
/100
Overall score
Quality75
Sustainability80
Value for money70
Category
CPG
Style
Health-conscious
04

What customers say

Customers love
  • Offers oatmilk products
  • 100% risk-free guarantee on purchases
  • Available on Amazon
  • Flat rate shipping of $6.95 per order in the US
05

Popular products

Shop the range ↗

Upright Oats shipping policy

Free shipping

Upright ships to the United States with a flat rate of $6.95 per order. Free shipping promotions are occasionally available and automatically applied at checkout.

Upright Oats return policy

15-day return window

Upright offers a 100% risk-free guarantee valid for 15 days from delivery. Refunds or exchanges cannot be processed after 15 days; customers should email their receipt and refund reason to hello@uprightoats.com.

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