Tony’s Chocolonely

Tony's Chocolonely is an impact-driven chocolate company founded in 2005 with the mission of creating positive change in the West African chocolate industry and ending the use of child labour. They produce ethically-sourced chocolate bars and have developed a 5-step philosophy to ensure traceability, fair prices, long-term relationships between farmers and buyers, resources for farmers, and community support. They also have a certification for other companies and a range of Sweet Solutions Bars.

Category
CPG
Specialty
Socials
95
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Tony’s Chocolonely

Tony's Chocolonely is an impact company founded in 2005 by investigative journalist Teun van de Keuken with the mission of creating positive change in the West African chocolate industry and ending the use of child labour. They sell ethically produced chocolate to people across the globe and have garnered a huge following of chocolate lovers and activists alike. Their 5-step philosophy focuses on traceability, fair prices for farmers, long-term business relationships, resources for farmers and community support. They have a special certification, Tony’s Open Chain, for other companies to show they’re following the 5-step philosophy and making a difference. They also have Sweet Solutions Bars, which are Tony’s renditions on popular chocolate bars, but produced in an ethical manner. They post news about fair chocolate production on their website and put together a yearly report of the industry and their impact on it.

Who Shops At Tony’s Chocolonely

Tony's Chocolonely is a brand of chocolate created for chocolate lovers who want to support sustainability and Fairtrade. It offers a wide variety of flavors in two sizes (6.35 oz and 1.8 oz) and its unique unequal pieces can be used to educate others about the brand's mission.

What customers love about Tony’s Chocolonely

Here's what shoppers have to say:
  • Decent-tasting chocolate with cool packaging and a great ethos.
  • One of the favorite chocolate brands with a great mission-driven company and values.
  • Chunks easily break off for a satisfying experience.
  • Great selection of flavors and product with ethically sourced ingredients.
  • Delicious snack with a fun flavor and packaging that makes it gift worthy.
  • Mission is encompassed in the form of their product, the packaging, and their socials.
  • Christmas peppermint flavor is delicious and worth the price for sustainable, slavery-free chocolate.
  • Amazing taste and texture with a higher end milk chocolate.
  • Undeniably delicious with a great size.
  • Delicious chocolate with a great mission.
Cons
  • The price point may be a concern for some consumers.
  • Flavor options may not be universally appealing.
  • Limited edition flavors may disappoint those who enjoy them.

Tony’s Chocolonely's Shipping Policy

Tony’s Chocolonely ships domestically and internationally. In the US, orders over $20 qualify for free shipping. Shipping costs vary based on region, order weight, and the number of items and will show up at checkout. Delivery time is typically 5 working days, although delays may occur. For international orders, customers can shop from their local store via the Choose Your Country menu at the top right of the screen. Tony’s may also be able to ship to other destinations, for more information contact [email protected].

Tony’s Chocolonely's Return Policy

Tony's Chocolonely does not accept returns, but customers can contact customer service if they are unsatisfied or have problems with their order. There is no time limit to contact customer service, and the company will process the request as soon as possible. All sales are final and no items can be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
88.33333333333333
/
100
This brand offers products that are on the pricey side.
Target Audience

Ethical Consumers

Stereotype

Ethical shopper

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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
88.33333333333333
/
100
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Tony’s Chocolonely on Socials

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