Stio

Stio is a United States-based athletic apparel retailer that sells men's and women's Clothing. Stio inspires a connection with the outdoors through their highly functional products. Through constant innovation, Stio promises quality and versatility in each of their products.

Category
Apparel
Specialty
Socials
70
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Stio

Stio is a mountain-inspired apparel brand founded in Jackson Hole that draws inspiration from the everyday immersion in life in Jackson Hole, including local rivers, trails, and Teton summits. Stio's apparel is designed to be beautiful, functional, and infused with mountain soul. The brand is committed to using Bluesign® approved textiles wherever possible and operating responsibly to be caretakers of the resources that provide the mountain life. Stio strives for inclusion and advocates for conservation and sustainability. The brand values innovation and balance, offering a distinct, modern take on classic fashion while empowering customers to enjoy work and play every day. The brand's logo features the whitebark pine, reminding customers to protect the places they love.

Who Shops At Stio

Stio shoppers are outdoor enthusiasts who value mountain-inspired apparel that combines beauty, functionality, and a sense of mountain soul. They appreciate the brand's commitment to sustainability, innovation, and balance, as well as its advocacy for conservation and inclusion.

What customers love about Stio

Here's what shoppers have to say:
  • The Stio gear is warm, soft, and fits nicely under ski gear
  • The Stio shell, pants, puffy, vest, and quarter zip top are all fantastic in terms of performance, fit, and number and location of pockets
  • The Stio coat is great for being outdoors and energizing, inspiring, and riding a bike, a scooter, and skiing
  • The Stio bomber shirt is a bomber shirt that can withstand multiple sufferfests and still look and smell new
  • The Stio sun hoody is fantastic for a 26-mile backpacking trip and is the best purchase
  • The Stio shirt is of high quality, with button snaps that are a dream for someone a little fuller chested, and offers warmth and style
  • The Stio jacket is super windproof and warm for skiing in single digits and the water-resistant feature is good enough to ski all day in a heavy snowstorm
  • The Stio Environ jacket and bib are straight up awesome and performed flawlessly, making the wearer completely bulletproof on the mountain
  • The Stio sun shirt is really lightweight and cool to wear in the summer, with sweat evaporating quickly and UPF50 protection rating that really works
Cons
  • Customer service and warranty support could be improved
  • Quality issues have been reported by some customers
  • Transparency in handling negative reviews could be improved
  • Returns and refunds may be difficult to process

Stio's Shipping Policy

Stio offers several shipping options for their customers. Standard shipping is free for orders over $49, or $8 for orders under $49. This option generally takes 5-10 business days to deliver after being shipped. FedEx Ground shipping is also available for $8, which ensures that the order will be shipped via FedEx. For faster shipping, customers can choose FedEx 2Day shipping for $32 or FedEx Overnight shipping for $50. For orders to Canada, a flat-rate of $65 for FedEx International Economy® covers duty, taxes, handling, and freight. Stio is not responsible for lost or stolen packages that are marked delivered by their shipping partners.

Stio's Return Policy

Stio offers a hassle-free return policy for their products. Customers can return clean, unworn, unwashed, and unaltered items for a refund within 30 days of the arrival date. Giveaway or promotional items and items marked as All Sales Final may not be eligible for returns. Uneven or "Shop Now" exchanges for a different product(s) can also be made, and customers will receive a gift card equal to the value of the items being returned. In-store order returns or exchanges can be initiated by contacting the store from which the purchase was made. It may take up to 20 business days for the return to be processed and for the refund to be initiated. Customers should follow their return tracking number for any possible delays. Any items that are giveaway or promotional items or marked as All Sales Final cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
70
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
72
/
100
This brand offers products that are on the pricey side.
Target Audience

Outdoor enthusiasts

Stereotype

Outdoorsy

Pricing Rating
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Sustainability Score
70
/
100
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Quality Score
70
/
100
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DTCetc Score
72
/
100
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Stio on Socials

View this profile on Instagram

Stio (@Stio) • Instagram photos and videos

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