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CPG — Health-conscious

Splendid Spoon

Splendid Spoon is a plant-based meal delivery service founded in 2011 by Nicole Centeno. Our nutritious and tasty meals are non-GMO, gluten-free, and dairy-free, and range from smoothies, chilis, stews, and soups. Customers can choose from a subscription or On-Demand Box with free shipping to the US.

Splendid Spoon
DTCetc Score
84
out of 100
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In the wild

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The story

Splendid Spoon is a subscription-based meal delivery service founded in 2011 by Nicole Centeno. It specializes in providing its customers with nutritious and tasty plant-based meals that are non-GMO, gluten-free, and dairy-free. Customers can choose from a range of smoothies, chilis, stews, soups and other spoon-friendly meals and have them delivered weekly on the day of their choosing. The On-Demand Box allows customers to try their meals without a subscription and free shipping is available to the US.

Who shops at Splendid Spoon

Health-conscious customers who prioritize nutritious and plant-based meals would find Splendid Spoon useful. These customers are likely looking for convenient and easy ways to maintain a healthy lifestyle without sacrificing taste. They may also have dietary restrictions such as gluten-free or dairy-free, and are looking for options that align with their values. Splendid Spoon's focus on non-GMO, gluten-free, and dairy-free meals caters to these specific needs and values. Additionally, customers who are busy and don't have time to cook or meal prep may find the subscription-based service convenient. The On-Demand Box also allows customers to try the meals without committing to a subscription, making it a low-risk option for those who are curious about the service. Overall, Splendid Spoon appeals to health-conscious customers who prioritize convenience, taste, and values when making food choices.

Splendid Spoon
100%
Direct-to-consumer
CPG
Category
03

The DTCetc bottomline

84
/100
Overall score
Quality90
Sustainability90
Value for money70
Category
CPG
Style
Health-conscious
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What customers say

Customers love
  • Splendid Spoon offers delicious plant-based options for meals and smoothies.
  • It is convenient to be able to have meals ready in a few minutes in the microwave.
  • It is a nice reset to get a week's worth of meals from Splendid Spoon every once in a while.
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Popular products

Shop the range ↗

Splendid Spoon shipping policy

Splendid Spoon ships to 48 states in the US on Wednesdays and Fridays using four different couriers, including FedEX. All their shipping materials, from plastic bottles to the bowls and boxes, are 100% recyclable and without BPA. To ensure the meals arrive in a cool condition, they use ClimaCell and dry ice. If it arrives in a cool condition, then the meal can be eaten. Whether or not the customer needs to sign for the delivery depends on the courier. At this time, Splendid Spoon does not offer international shipping. There are no additional shipping costs or deals for purchases over a certain price.

Splendid Spoon return policy

14-day return window

Splendid Spoon's return policy states that meals cannot be returned due to health safety reasons. If something is missing or wrong with the order, customers must email customer service at [email protected] within 14 days. The company will issue credit or a refund to the customer's account and remedy the situation. Returns are not accepted after 14 days and no items can be returned due to health safety reasons. It is not stated how long it takes the company to process a return.

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