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Rosaluna
Rosaluna is a hand-crafted mezcal brand made with 100% vertically integrated agave, grown, farmed, fermented, and distilled on their own land. The result is a high-quality spirit with distinct notes of cooked agave and earthy flavors, perfect for those seeking an authentic Oaxacan experience.
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DTCetc Score
Brand Tags
DTCetc’s Take
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Rosaluna is a hand-crafted mezcal brand founded by a brother and sister duo with over six lifetimes of experience in perfecting their craft. Rosaluna is made with 100% vertically integrated agave, grown, farmed, fermented, and distilled on their own land. The agaves are carefully nurtured for up to eight years before being harvested and roasted with pinewood logs for up to five days. The resulting mezcal is a spirit with distinct notes of cooked agave and earthy flavors. Rosaluna offers a range of mezcal products and is the perfect choice for those seeking a high-quality and authentic mezcal experience.
Rosaluna customers are individuals who appreciate hand-crafted, authentic mezcal and the cultural heritage behind its production. They value the attention to detail and generations of experience that go into creating a high-quality spirit with distinct flavors. Rosaluna's clientele likely consists of people who want to explore the world of mezcal and enjoy an authentic Oaxacan experience.
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Here's what shoppers have to say:
- Rosaluna is the go-to Mezcal for many people due to its packaging, design, and flavor.
- The drink recipes provided on the website are great to try out, and the team behind the brand is loved.
- Rosaluna drinks never disappoint, even for those who don't typically enjoy mezcal, and the Rosaluna + Ruby + Prosecco + lemon juice mix is amazing.
- The bottle and packaging are beautiful and provide a fun unboxing experience.
- Rosaluna is a very chic mezcal and is a great mixer, especially when paired with floral or fruity mixers.
- Rosaluna is a delightful mezcal that is tasty and makes a mean paloma.
Cons
- Not impressed with the mezcal.
- The flavor is lacking and the texture is watery.
- This mezcal is too light and basic, better suited for mixing.
- The aroma and taste are standard and unremarkable.
Rosaluna is currently available in three states in the U.S. and can be found through their website or on Drizly for easy at-home delivery. Unfortunately, there is no information available on their shipping policy for purchases outside of these three states. As of now, Rosaluna's shipping policy only applies to domestic orders within New York, California, and Massachusetts.
Rosaluna has a final sales policy, meaning all sales are final. However, if an item is damaged during transit, customers may return it for a refund or exchange. Customers must email hello@mezcalrosaluna.com within 7 days of receiving the damaged item to alert the company of the damage. After receiving the damaged item, Rosaluna will ship out a replacement if available. If a replacement is not available, the company will refund the full purchase price of the item.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
88
/
100
This brand offers products that are on the pricey side.
DTCetc Score
85
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100
This brand offers products that are on the pricey side.
Target Audience
Authentic mezcal lovers
Stereotype
Global Nomads
Pricing Rating
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Sustainability Score
80
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100
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Quality Score
88
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100
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DTCetc Score
85
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100
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