Rent the Runway

Rent the Runway is a designer fashion rental service founded in 2008 by Jenn Hyman and Jenny Fleiss. Featuring notable brands like Phillip Lim, Giambattista Valli, and Polo Ralph Lauren, it allows customers to access designer clothes and accessories at a fraction of the retail price.

Category
Apparel
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Rent the Runway

Rent the Runway is a women's clothing and accessories rental service founded in 2008 by Jenn Hyman and Jenny Fleiss. It carries notable brands such as Phillip Lim, Giambattista Valli, and Polo Ralph Lauren, and has been featured in publications such as Vogue, The New Yorker, and Cosmopolitan. Customers can rent designer clothes for a fraction of the original retail price, with free dry cleaning, free two day shipping, and rental insurance included in all memberships. However, there are mixed customer reviews and the service is only exclusive to the United States.

Who Shops At Name

Customers who would find Rent the Runway useful are those who prioritize fashion and style in their daily lives. These customers are typically fashion-forward and enjoy experimenting with different styles and trends. They are willing to invest in high-quality designer clothing but may not have the budget to purchase these items outright. Rent the Runway aligns with these customers' values as it offers a cost-effective way to access designer clothing without the commitment of purchasing. Additionally, Rent the Runway is ideal for customers who attend events such as weddings, galas, or other formal occasions. These customers may not want to purchase a dress that they will only wear once, and Rent the Runway provides a solution by offering a wide selection of formalwear for rent. Overall, Rent the Runway is a great option for customers who value fashion and style but are looking for a more sustainable and cost-effective way to access designer clothing.

What customers love about Rent the Runway

Here's what shoppers have to say:
  • Was an early adopter of RTR back in 2010, with amazing customer service and access to super cute, trendy, special occasion dresses.
  • Rent the Runway allows users to rent nice designer clothing for a fraction of the price of buying, and real reviews and photos of people wearing the clothes in real life are available.
  • They bring in cute new on trend items and offer sample sales in NY.
  • Delivery is fairly consistent and fast in NYC.
  • Renting clothes is much better for the environment than fast fashion.
  • The customer service is kind and super responsive, and their selection is impressive.
  • Over time, RTR has narrowed in on sizing very well.
  • It has saved customers real money and helped elevate their personal and professional style.
  • Love the novelty of getting new clothes in the mail and the subscription is very fun.
Cons
  • The website has a lot of low-quality items that make it difficult to find the best pieces.
  • Customer service can be impersonal and unhelpful at times.
  • The selection may not work for all body types.
  • The clothes may not hold up well over time.
  • The rental window is too short.
  • The company has had recent management issues, including layoffs.
  • The new plan has received negative feedback from some customers.

Rent the Runway's Shipping Policy

Rent the Runway is currently only available in the United States and offers a variety of shipping options. For domestic customers, standard shipping costs $10, Manhattan same day delivery is $10, non-Manhattan next day delivery is $10, Manhattan Saturday delivery is $10, and non-Manhattan Saturday delivery is $35. Customers can track their orders using the ‘order tracking’ link on each item they’ve requested and orders will ship 1-2 days before the rental date begins. There are no international shipping options.

Rent the Runway's Return Policy

Rent the Runway allows customers to return their items either online or in-store. Customers must package their rentals in the reusable bag it was sealed in and they are provided with free two day shipping for returns. Intimates are not refundable or exchangeable and members can return as many pieces as they want when they want with Unlimited Swaps. Returns must be made within the specified time limit and the company typically processes returns within two business days.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
60
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Women, fashion, luxury

Stereotype

Fashionista

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
80
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
78
/
100
This is a placeholder

Rent the Runway on Socials

Brands Like Rent the Runway

Looking for brands similar to Rent the Runway

We've got you covered. Check out this list of similar Apparel brands that customers of Rent the Runway love.

Aimé Leon Dore

Aimé Leon Dore is a United States-based lifestyle apparel retailer that sells men's Clothing. Aimé Leon Dore focuses on simple yet powerful design to create a unique, timeless aesthetic . Authenticity and longevity are core values for Aimé Leon Dore.

AYR

AYR is a United States-based casual apparel retailer that sells women's Clothing. AYR designs timeless essentials for day to day wear. Feeling comfrotable has never looked so good.

Birddogs

Birddogs is a United States-based comfortable apparel retailer that sells men's Clothing. Birddogs helps everything stay in place by offering shorts and pants with sewn-in underwear. Birddogs takes pride in having the most comfortable shorts in the planet, offering a go-to option for any occasion.

BLACKTAILOR

BLACKTAILOR is a brand of black cargo pants focusing on comfort and function while still making them affordable. Since 2017, they have designed and engineered their own cargo pants using the best fabric and materials they could find. Starting out, they made their products specifically focusing on black cargo pants for their versatility. They believe the right pair of cargo pants can be worn everyday and with almost any outfit. Most recently, BLACKTAILOR has launched an updated version of their best selling pants engineered with even more pockets that are better designed to fit all of your needs.

Buck Mason

Buck Mason is a United States-based modern apparel retailer that sells men's clothing. Buck Mason offers high quality classics that are effortless and timeless, designed for daily wear . Their products are clean and straightforward to ensure versatility and durability.

Chubbies

Chubbies is a United States-based casual apparel retailer that sells men's Clothing. Chubbies provides the perfect shorts for every occasion, sports, swim, casual, and lounge. Chubbies prioritizes comfort by offering a variety of thoughtfully designed styles and fabrics, for you to find the short that fits you best.

Cotopaxi

Cotopaxi is a United States-based sustainable apparel retailer that sells men's and women's Clothing. Cotopaxi creates innovative outdoor products that inspire adventure . Each costumer's purchase helps those living in the world's poorest regions.

Everlane

Everlane is a United States-based casual apparel retailer that sells men's and women's Clothing. Everlane makes a difference with their exceptional quality, ethical sourcing, and radical transparency. Their timeless products are meant to be added to your wardrobe seemlessly.

FIGS

FIGS is a United States-based modern apparel retailer that sells men's and women's Clothing. FIGS transforms the healthcare experience by creating comfortable, unconventional, and functional medical apparel . FIGS believes that what you wear affects how you perform, so they design with care to assure their costumers look and feel good so they can perform their best.

Gooseberry Intimates

Gooseberry Intimates is a Bali based lingerie label, with a strong focus on the details of each and every design. With daring details and just the right amount of sass, Gooseberry Intimates empowers you to be the most confident version of the woman you already are. Gooseberry Intimates uses styles with a touch of lace, a feminine cut, and carefully styled details to create a soft and delicate look that is perfect for every-day wear.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.

DTCetc is going through periodic scheduled maintainence. We will be back soon. Meanwhile check out our socials

A Youtube icon
Instagram icon