Reformation

Reformation is a United States-based sustainable apparel retailer that sells women's Clothing. Reformation sustainably makes effortless designs that celebrate the feminine body. Their designs are innovative yet timeless, offering a look that will keep you in style for ages.

Category
Apparel
Specialty
Socials
80
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Reformation

Reformation is a women's clothing brand founded in 2009 by former model and founder Yael Aflalo, located in Los Angeles, CA. The brand is known for selling summer dresses, tops, jeans, jumpsuits, sweaters, skirts, swimwear, shoes, and intimates, all with a focus on being an environmentally friendly and ethical business. Reformation has gained a lot of attention over the years, with celebrities like Kendall Jenner and Margo Robbie wearing their products, and has partnered with ThredUp to allow customers to donate their Reformation clothes to earn shopping credit. The brand offers free express shipping on all orders, but their products may be pricier than other retail clothing stores.

Who Shops At Name

Customers who prioritize sustainability and ethical practices in their fashion choices would find Reformation useful. These customers are likely to be eco-conscious and concerned about the impact of their purchases on the environment. They may also be interested in supporting businesses that prioritize fair labor practices and transparency in their supply chain. Reformation aligns with these customers' values by using sustainable materials, such as recycled fabrics and Tencel, and implementing eco-friendly practices in their production process. The brand also prioritizes transparency by providing information about their factories and suppliers on their website. Additionally, Reformation's partnership with ThredUp allows customers to extend the life of their clothing and reduce waste. Overall, customers who prioritize sustainability and ethical practices in their fashion choices would find Reformation useful due to the brand's commitment to environmentally friendly and ethical practices.

What customers love about Reformation

Here's what shoppers have to say:
  • Reformation offers a sustainable option to buying everyday wear and event dressing, with a selection of styles, patterns and sizes to fit every taste whilst retaining a minimal and sophisticated design.
  • The clothing is long-lasting, comfortable and flattering, with cut and styles that are very pretty and reliable.
  • The fabrics used are very soft yet still very strong.
  • The dresses are especially great for special occasions and look beautiful on.
Cons
  • The cost does not match the quality of the products.
  • Sizing can be inconsistent and may not fit all body types.
  • The fabrics may not hold up well over time and wrinkle easily.
  • The overall quality of the products may not meet the expectations for the price point.

Reformation's Shipping Policy

Reformation offers free worldwide shipping on all orders, with five shipping methods available. US orders ship from their Los Angeles warehouse in 2 business days and customers can access the track order function on their website. Free Standard Ground shipping is available for all orders, with Expedited, Express, and Next Day options also available. Customers can also enjoy free shipping on domestic orders over $100 and international orders over $200.

Reformation's Return Policy

Reformation accepts returns of items with the price tags still attached within 21 days of purchase for a full refund. Customers can process their returns through the return portal on the website or exchange the items if they wish to do so. Refunds will be made within the original form of payment. Items within the apothecary, underwear, pierced jewelry, and climate credits categories are not eligible for return. There is no information provided on how long it takes the company to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Fashionable women

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
80
/
100
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DTCetc Score
78
/
100
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Reformation on Socials

View this profile on Instagram

Reformation (@Reformation) • Instagram photos and videos

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