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CPG — Moderate

Quarter

Discover Quarter, the spirits brand that offers guilt-free sipping with their range of quarter-strength spirits. Perfect for those who want to enjoy cocktails without the fear of a hangover.

www.quarterproof.com ↗ ★★★★★ 4.8 via Okendo
Quarter
DTCetc Score
60
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Quarter is a spirits brand offering fractionated cocktails positioned as an alternative to all-or-nothing drinking. They describe their approach as "Spirits 3.0," emphasizing the ability to enjoy quality drinks in moderation without diluting the drinking experience.

Who shops at Quarter

The brand is for adults of legal drinking age who want to enjoy quality spirits in smaller quantities.

Quarter
100%
Direct-to-consumer
CPG
Category
03

The DTCetc bottomline

60
/100
Overall score
Quality80
Sustainability50
Value for money60
Category
CPG
Style
Moderate
04

What customers say

4.8 Summarized from verified reviews via Okendo

"This low alcohol gin is great. I like it with tonic or as part of a lower alcohol negroni. Really nice and I don't feel like I'm missing out"

Quarter's low-alcohol spirits are highly praised for delivering genuine flavor without the hangover, though a small minority find them diluted or overpriced.

Customers love
Excellent taste and flavor strength that rivals full-strength spirits
Allows customers to reduce alcohol consumption without feeling they're missing out
Works well in cocktails and mixers; quick delivery and good packaging
Things to consider
Some find it tastes diluted and requires generous amounts, making it expensive
Not all products equally successful (tequila criticized as tasting horrible)
Doesn't work for everyone in all cocktails (espresso martini feedback mixed)
05

Popular products

Shop the range ↗

Quarter shipping policy

Free shipping

UK mainland shipping costs £3.95 and is fully trackable, with free shipping on orders over £50 or for members. Orders placed before 12pm Monday-Friday aim to deliver within 48 hours from dispatch, though bank holidays and peak periods may cause delays. Europe delivery is currently unavailable due to Brexit.

Quarter return policy

30-day return window

Returns and exchanges are accepted within 30 days for faulty or damaged goods only. Unopened products can be cancelled within 14 days, but opened bottles and sale items cannot be refunded, and customers must pay return shipping costs.

06

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