Quarter

Discover Quarter, the spirits brand that offers guilt-free sipping with their range of quarter-strength spirits. Perfect for those who want to enjoy cocktails without the fear of a hangover.

Category
CPG
Specialty
Socials
60
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Quarter

Quarter is a spirits brand founded in late 2020 by best friends Fabian and Rohan. The brand is based on the idea that spirits don't have to be too strong to be enjoyed. Quarter offers a range of quarter-strength spirits that are perfect for those who find traditional spirits too strong or who want to enjoy cocktails without the fear of a hangover. The brand's spirits are sessionable, making them perfect for guilt-free sipping. With Quarter, customers can enjoy the taste of their favorite cocktails without worrying about the consequences.

Who Shops At Quarter

Quarter customers are individuals who enjoy spirits but prefer a milder, sessionable option. They appreciate the brand's range of quarter-strength spirits, which offer the taste of their favorite cocktails without the consequences. Quarter's clientele likely consists of people who want to savor spirits and cocktails responsibly, without worrying about hangovers.

Quarter Pros & Cons according to customers

Pros
  • Quarter Gin tastes and feels like the real thing
  • Allows non-drinkers to enjoy a G&T without the negative effects
  • Easy to order and quick delivery with great packaging
  • Tastes like gin and provides the right amount of buzz
  • Great product and customer-friendly company
Cons
  • The taste of Quarter gin is underwhelming and lacks complexity.
  • The delivery experience could be improved.
  • Some customers have reported issues with receiving their orders.

Quarter's Shipping Policy

Quarter offers shipping within the UK mainland for a flat rate of £4.50, with delivery aimed to be within 48 hours from dispatch for orders placed before 12pm Monday to Friday. However, bank holidays, national holidays, and peak seasonal shipping periods may cause delays. Customers can also receive free shipping by becoming a Quarter member. Unfortunately, due to Brexit, Quarter is currently unable to deliver to Europe, but they are hoping to change this in the near future. For customers outside the EU, prices are exclusive of any local taxes and import duties, which the customer may be required to pay before receiving their goods. Fraction Drinks Ltd, the company behind Quarter, is not responsible for any such taxes or duties or any loss incurred as a result.

Quarter's Return Policy

Quarter's return policy allows for returns and exchanges within a 30-day period, but only for faulty or damaged goods. Customers must ensure that the item is unused and in its original packaging to be eligible for a return. Shipping costs are non-refundable, and customers must pay associated shipping fees when returning an order. The brand's cancellation policy is 14 days for unopened products only, under the Consumer Contract Regulations. If the circumstances align with the Returns Policy, customers must email hello@quarterproof.com with the subject line RETURNS and provide a receipt or proof of purchase. It is important to note that the brand cannot refund bottles that have been opened, and sale items are not eligible for a refund. Additionally, the company does not accept returns for items purchased through third-party sellers.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
60
/
100
This brand offers products that are on the pricey side.
Target Audience

Moderate drinkers

Stereotype

Moderate

Pricing Rating
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60
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Sustainability Score
50
/
100
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Quality Score
80
/
100
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DTCetc Score
60
/
100
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Quarter on Socials

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Quarter (@Quarter) • Instagram photos and videos

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